Ad targeting is about to undergo a seismic shift. In the not so distant future, marketers won’t select who is targeted. Rather, machines–powered by ML/AI–will determine the ads consumers see.
The Future of Targeting Relies on the Right Data
Ad targeting is about to undergo a seismic shift. In the not so distant future, marketers won’t select who is targeted. Rather, machines–powered by ML/AI–will determine the ads consumers see.