News and Analysis
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
BOOM: MULO Gyms and Wellness Studios are Healthy
As the population ages and people become more concerned about their appearance and longevity, MULO (multi-location) fitness options are bulking up! According to Athletech News, Vasa Fitness just added some heavyweights to its executive team and is planning to add more locations to its brand (which already has 57 units). This gym falls into the […]
Hooters Locations Go Bust, Along With Other MULO Restaurants
Sometimes, we writers can’t resist a great pun! (Hooters…bust…get it?). But now let’s get serious. Hooters is the latest MULO (multi-location) food chain to announce the closure of many locations. The sports bar just announced that it was closing underperforming stores (although they didn’t reveal an exact number). But just because a MULO restaurant brand closes […]
Commentary
Brands, You May Be Using Privacy-Unsafe Audiences
With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.
Location-Based Marketing Association: Tapestri Paying Users for Location Data
In this episode of Location Weekly, the Location-Based Marketing Association talks about Hexagon acquiring Immersal to merge the physical and digital worlds, Tapestri paying users for sharing location data, Intel looking to use drones as mobile billboards, and Google’s new radar sensor possibly being used to drive DOOH.
Latest Posts
Open-Source Data Is a Risky Gamble for Businesses
While open-source data is free, it can cost a great deal of capital in the long run. For some companies, especially those with robust engineering teams, these costs might be acceptable. For others, however, it might be wiser to dedicate spend to an initial data purchase to avoid ROI headaches down the line.
Study: Multi-Location Businesses Underestimate Power of Local Digital Strategy
Marketing technology has changed the way consumers find, choose, and return to businesses. While the majority of multi-location businesses have successfully implemented broad strategies to be discovered by consumers, research shows many are failing to fully leverage the latest tools for local discovery, engagement, and conversion.
Where Will the Latest Economic Slump Take Technology?
Are we on the cusp of the next technological revolution that will come to define our globalized planet in the next few decades or more? From the printing press to the telephone and the electric light bulb, to the television and personal computer, each of these paradigm-shifting inventions took hold during economic depressions or deep recessions.
Survey: 59% of Retailers and Restaurant Chains Plan to Increase Investment in Location Tech
The group found an industry on the precipice of major change. While most restaurant chains and retailers aren’t currently leveraging location data enterprise-wide, the survey found that executives are increasing their investments in location technology and expect to see the benefits of those efforts within months.
Thanx Expands Access to Enterprise-Grade Loyalty Programs
Bespoke loyalty programs used to be reserved for the largest national brands. Restaurant chains like Pizza Hut, Chili’s, and Starbucks generated massive success as some of the first players in the industry to let customers earn and redeem rewards from their mobile phones. Now, the loyalty, CRM, and guest engagement platform Thanx is looking to bring those same high-end features to the broader business market.
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