News and Analysis
Do Consumers Still Care About Amazon Prime Day?
The short answer is “yes.” And so do other retailers, who either take the Amazon Prime Day concept and make it their own or jump into the deal competition with brand-centric specials and massive ad spends Megan Thee Stallion is clearly into Amazon Prime Day. She’s this year’s spokesperson, hyping all the deals that will […]
Chatmeter’s Local Pages 2.0 : SEO for Multi-Location Brands
Chatmeter, a leader in multi-location intelligence, has announced the release of Local Pages 2.0, a solution designed to help multi-location brands dominate page one search results in each of their local markets. This newly released solution creates optimized pages that integrate seamlessly with location listings, providing a potentially powerful tool for businesses looking to enhance […]
MULO Rises in Chicago on November 7th. WHY?
When Street Fight was first launched, its live gatherings in NYC and LA were (almost) as cool as the Met Gala or the Oscars. Management changes and the pandemic meant in-person experiences were on hold for a while. The digital magazine was alive and well, but our readers consumed our content from the solitude of […]
Commentary
To Crack Open CTV’s Data Issue, Give Publishers the Benefit of the Doubt
There is an opportunity to take some of the best strategies from decades of linear TV buying and selling and bring that forward. Adding intelligence on the supply side for CTV, while at the same time empowering the buy side to use that data to deliver scale, ensures that video has the breadth to do what it does best: power awareness and build brands.
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