5 Platforms Using Artificial Intelligence to Generate Ad Creative
Throughout the digital marketing industry, people are asking how they can use artificial intelligence to do more with less. Just last week, the video startup Waymark announced that it would become the first company to use AI to produce TV commercials with voiceover capabilities as part of a partnership with Spectrum Reach, the advertising sales business of Charter Communications. While the AI voiceover platform is impressive, Waymark is not the first company to integrate AI into ad creation.
Startups like Omneky, Creatopy, and Luna have been integrating AI technology into their ad creation platforms for years. With OpenAI’s ChatGPT hitting the mainstream, more brand advertisers are seeking out generative AI solutions to make their own campaigns more effective and scalable. Here are five companies to watch.
Tools to Generate Ad Creatives with Artificial Intelligence
Omneky takes the guesswork out of ad creation. The company’s AI generates rapid iterations of ads to boost ROI and uses deep learning to show tailored ads for each customer. The digital creatives Omneky generates can be scaled for multivariate testing for each platform. Using Omneky’s cloud-based software, brands can also launch digital ad creatives at scale across many outside ad platforms. Omneky brings campaigns and metrics from different platforms to a centralized hub, so advertisers have better control and a greater ability to analyze campaign performance over time.
2. Ad Creative
Ad Creative is an AI-powered ad creation tool that helps brands create higher-performing ads and social creatives for campaigns on Facebook, Instagram, Google Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads and any other display advertising platform. Using AI and machine learning, the software can generate more than 100 conversion-focused digital ads in seconds. In addition to the design, Ad Creative will also write the text and headlines, each tailored to the platform and the desired audience. The company says its ads generate 14x higher conversion rates compared to creatives that are not data-backed, and more than 95% of users see improved click-through rates in their first month.
Creatopy is an ad design automation platform developed to help businesses customize, automate and scale up their ad production and delivery. The company combines personal creativity with AI technology, and relies on its software to adapt visuals across many different ad formats. Users can design their own ads using Creatopy’s tools, or they can opt for custom branded templates. Then, with creatives in place, they can begin to use smart scaling to automatically integrate dynamic data into their creative ads. Creatopy says its AI-focused approach reduces the time advertisers and marketers spend on repetitive processes and makes it easier to adapt ads for different platforms.
After acquiring the AI-powered ad automation platform Bildago in 2021, the business platform ironSource launched its own app marketing software in 2022. That software, ironSource Luna, consists of two core products — Luna Control and Luna Create. Using Luna, brands can produce unlimited playable and video ad variations, and they can analyze creative data to automatically optimize performance. The company is known for giving advertisers the ability to design high-efficiency and high-quality creatives. Brief snippets can be automatically turned into video ads that are automatically optimized for performance using machine learning technology.
Smartly.io is an AI-powered advertising platform that uses machine learning algorithms to optimize ad creatives across multiple channels, including Facebook, Instagram, and Snapchat. It also offers creative automation tools that can generate ad creatives based on existing brand assets. Users are able to quickly adapt pre-built dynamic templates or build their own, and Smartly.io will scale those creatives while staying on-brand across social platforms. Ads can even be personalized with real-time dynamic content by connecting a product catalog, data source, or API to an image or video template.