The MULO Dozen: September in Review

As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive.

In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem.

1. Checkers named a new CEO (LEADERS)
2. KFC formed a new merch partnership (INNOVATION)
3. Poochfluencers are rocking Target (CONSUMER VOICES)
4. BurgerFi filed for Chapter 11 bankruptcy (BUST)
5. Mary’s Pizza Shack also declared bankruptcy (BUST)
6. Hawkers Asian Street Food is yet another bankrupt company (BUST)
7. But just because a company declares bankruptcy, that doesn’t mean the brand is gone. Foxtrot reopened (BOOM)
8. The Waffle House CEO passed away (LEADERS)
9. Retro Fitness is expanding (BOOM)
10. Waffle House led the FSR list of full-service restaurants (INNOVATION)
11. Retail space inventory shrunk to 5 percent (INNOVATION)
12. Taco Bell launched a nostalgia menu (CUSTOMER VOICES)

In summary, management changes, bankruptcies, creative targeted marketing, and new creative ways to generate revenue are all staples of the MULO landscape.

We’ve already begun curating news for October, so please get in touch with us, and we may include your company in our round-up or a feature article!