News and Analysis
A Chat With Lucy Kriz of Criteo, a History Buff & Futurist
Lucy Kriz, VP of Global Brands at Criteo, is one of the 30 inspirational speakers coming to Street Fight LIVE 2024 on November 7th. Kriz is involved in the evolution of the media that builds MULO (multi-location) brands. To give you a preview of Kriz’ expertise and perspectives, we interviewed her about how she got […]
Holidays 2024: MULO Experts Predict the Spending Future
Although pumpkins currently line store shelves and turkeys are being prepped for November, retailers, restaurants, and service businesses (like spas, salons, and venues that sell gift certificates) have been thinking about the December holidays for a long time. This year, consumers are expected to spend about $241B, setting a new record. Seasonal spending is about […]
MULO & Meta & An Amazing Speaker Line-up!
200 senior professionals will be gathering at Meta’s headquarters in Chicago on November 7th for the re-launch of the Street Fight LIVE Summit. Will you join us? Or get left behind by your MULO (multi-location) competitors? Make sure every one of your locations is booming. Or, if you support MULO brands, this is a fantastic […]
Commentary
Is Marketing Around Tentpole Moments Enough?
A marketing strategy that focuses only on so-called “tentpole” moments misses out on a significant new part of the media and marketing landscape today: viral moments.
Location-Based Marketing Association: Rio SEO Partners with Moveable Ink on Hyperlocal Content
In this episode of Location Weekly, the Location-Based Marketing Association covers Rio SEO partnering with Moveable Ink on hyperlocal content, Snapchat and Disney collaborating on a virtual mural, and the SmartRadio app powering voice-activated betting for drivers.
How Location Intelligence Can Help Solve Supply Chain Issues
Many brands might feel their hands are tied when it comes to these macroeconomic factors. But there is a way to mitigate supply chain disruption, and it starts with data—location intelligence, or geospatial data, to be specific. Here’s how.
Latest Posts
Survey: Media Buyers Concerned About Programmatic Disruption
Is the death of third-party cookies more hype than reality? The majority of media buyers are still using third-party data in their digital campaigns, with an average of 11.9 data providers used for each campaign, according to the results of a new study of media buyers, planners, and strategists released this morning and conducted by the data firm Datonics.
Why Are So Many Retailers Investing in Next-Day Order Fulfillment in 2023?
The continued growth and normalization of online shopping is creating increased demand for faster delivery times and forcing retailers to make significant investments in shipping to stay relevant.
What Comes Next for Generative AI in Retail? Here’s What the Experts Say
No longer reserved for strictly marketing or communications tasks, generative AI is now being integrated into aspects of daily retail, supply chain, and customer service operations.
Kevel: Why Retail Media Needs a Rebellion
Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.
How Brands Can Effectively Reach Gamers
As everyone knows, video games are deeply immersive and interactive. The environments are also among the most intimate for fostering customer relationships. Any interruptions within the platform that are not relevant or don’t add value are likely to alienate a brand’s consumer target. A new survey from Disqo, a customer experience platform, bears that out.
Redefining NFTs by 10 Emerging Utilities
As some forward-thinking brands have already found, the unexpected utilities of NFTs makes them good for much more than digital art.
Spectrum Reach Extends the Power of TV Advertising
Spectrum Reach, the ad sales business unit of Charter Communications, and video creator Waymark introduced an AI-powered platform last month that lets businesses produce TV advertising with AI-generated voiceover in five minutes or less.
Creating Closed Social Networks for Brands
Using Cohora, brands can turn their websites into a type of owned social network that drives consumer advocacy and collects first-party to drive behavior-based loyalty.
Why Return Policies Are Critical to the Retail Customer Experience
A shift is playing out in retail returns. The hangover from the pandemic era of very generous policies has struck, and many retailers are now figuring out how to pull back on policies such as free returns while maintaining a positive customer experience.
Brand Marketers Cash In On In-Person Events
In-person conferences, shows, and events have returned in a big way for the first time since 2020 — but in this post-Covid era, everything is different.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem