News and Analysis
Holidays 2024: MULO Experts Predict the Spending Future
Although pumpkins currently line store shelves and turkeys are being prepped for November, retailers, restaurants, and service businesses (like spas, salons, and venues that sell gift certificates) have been thinking about the December holidays for a long time. This year, consumers are expected to spend about $241B, setting a new record. Seasonal spending is about […]
MULO & Meta & An Amazing Speaker Line-up!
200 senior professionals will be gathering at Meta’s headquarters in Chicago on November 7th for the re-launch of the Street Fight LIVE Summit. Will you join us? Or get left behind by your MULO (multi-location) competitors? Make sure every one of your locations is booming. Or, if you support MULO brands, this is a fantastic […]
The MULO Dozen: September in Review
As we head into the final months of 2024, let’s focus on what MULO (multi-location) brands, agencies, and tech companies must do to thrive. In addition to these 12 news flashes, please join us at Street Fight LIVE to get an in-depth view of the brands and companies transforming the MULO ecosystem. Checkers named a […]
Commentary
Location-Based Marketing Association: Rio SEO Partners with Moveable Ink on Hyperlocal Content
In this episode of Location Weekly, the Location-Based Marketing Association covers Rio SEO partnering with Moveable Ink on hyperlocal content, Snapchat and Disney collaborating on a virtual mural, and the SmartRadio app powering voice-activated betting for drivers.
How Location Intelligence Can Help Solve Supply Chain Issues
Many brands might feel their hands are tied when it comes to these macroeconomic factors. But there is a way to mitigate supply chain disruption, and it starts with data—location intelligence, or geospatial data, to be specific. Here’s how.
3 Ways In-Store Ads Boost Retail Media Results
Within retail media strategies, many marketers are turning to audio in-store ads to drive engagement. Here’s how AOOH can foster immersive experiences, help marketers target key shoppers, and shift in accordance with demand.
Latest Posts
What Comes Next for Generative AI in Retail? Here’s What the Experts Say
No longer reserved for strictly marketing or communications tasks, generative AI is now being integrated into aspects of daily retail, supply chain, and customer service operations.
Kevel: Why Retail Media Needs a Rebellion
Retail media is one of digital advertising’s fastest-growing sectors. But the space is also home to intense debates over retailers’ control of their own data and inventory, the emergence of new walled gardens, and privacy. James Avery, CEO and founder of Kevel, claims retail media needs a “rebellion.” We talked about why.
How Brands Can Effectively Reach Gamers
As everyone knows, video games are deeply immersive and interactive. The environments are also among the most intimate for fostering customer relationships. Any interruptions within the platform that are not relevant or don’t add value are likely to alienate a brand’s consumer target. A new survey from Disqo, a customer experience platform, bears that out.
Redefining NFTs by 10 Emerging Utilities
As some forward-thinking brands have already found, the unexpected utilities of NFTs makes them good for much more than digital art.
Spectrum Reach Extends the Power of TV Advertising
Spectrum Reach, the ad sales business unit of Charter Communications, and video creator Waymark introduced an AI-powered platform last month that lets businesses produce TV advertising with AI-generated voiceover in five minutes or less.
Creating Closed Social Networks for Brands
Using Cohora, brands can turn their websites into a type of owned social network that drives consumer advocacy and collects first-party to drive behavior-based loyalty.
Why Return Policies Are Critical to the Retail Customer Experience
A shift is playing out in retail returns. The hangover from the pandemic era of very generous policies has struck, and many retailers are now figuring out how to pull back on policies such as free returns while maintaining a positive customer experience.
Brand Marketers Cash In On In-Person Events
In-person conferences, shows, and events have returned in a big way for the first time since 2020 — but in this post-Covid era, everything is different.
DataGrail Launches Dashboard to Spot Data Compliance Risks
A new privacy management dashboard from DataGrail could make it easier for businesses to spot risks, or areas where they’re falling out of compliance with the latest data privacy regulations, and access actionable recommendations to improve the way they handle customer data.
CPG Brands Rethink Advertising Strategy Amid Rising Food Costs, Inflation
While a decrease in food stamp benefits will clearly have the most profound impact on those families receiving benefits, it also marks a shift for supermarkets, retailers, and CPG brands, many of which are now looking to revamp their advertising strategies to account for a greater pool of shoppers searching for discounted items.
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