News and Analysis
Multi-family Housing: The Brand Experience Part 1
We met Jennifer Carter, VP of Marketing of the Multifamily Media Network, at the Blueprint conference, where commercial and residential real estate businesses shared their perspectives about the multi-family industry’s future and the marketing and technologies behind it. As we spoke with Carter, we realized that multi-family homes (e.g., apartment complexes, condos, co-ops, and mixed-used […]
Why Purpose-Built Marketplaces Matter for Marketers
Today’s digital landscape is brimming with buzzwords like “full-funnel campaigns,” “omnichannel,” “data-driven,” “personalization,” and more. These concepts promote the idea that marketers can achieve all their goals with a single, unified approach. However, while these ideas sound appealing, the reality is that one-size-fits-all solutions often fall short, especially when it comes to achieving distinct objectives […]
Wings, Breasts, and Betting: The Evolution of the Sports Bar
Technology is having an impact on ALL types of MULO (multi-location) businesses. With football season upon us, thousands of people are flocking to the ubiquitous sports bar to watch their favorite teams, interact with fellow fans, drink beer, spiked seltzer, and Bloody Marys (in the case of early games), and cheer and boo (all while posting on […]
Commentary
The Six Building Blocks of Successful, Revenue-Generating Partnerships
There is a blueprint for getting started with partnerships — six basic components that will give any partnership a solid and scalable foundation to build on. After over 20 years of watching and helping businesses launch successful partnerships, I can vouch for this six-point checklist.
Love Languages: 5 Ways to Earn Brand Loyalty
Hard metrics define brand loyalty’s value, but brand loyalty is really a feeling we earn by inspiring love, trust, and connections. It’s time to embrace that.
Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
Latest Posts
AI-Powered Digital Advertising is Exciting, But Is It New?
While the integration of generative AI into virtually every modern marketing and advertising platform is exciting, it’s not exactly surprising. Despite the hype surrounding AI and its influence on the digital advertising industry at large, AI has been used in adtech for years.
CEO Adam Golomb on How Restaurant Chain Primanti Bros Is Evolving
Primanti Bros. has 41 locations across Pennsylvania, West Virginia, Ohio, and Maryland, with three more to open by year’s end. CEO Adam Golomb and his team are deep in planning for summer events to commemorate the 90th anniversary of Primanti Bros.
Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights
Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns.
ChatGPT Will Shake Up Marketing. That’s Good
Now that ChatGPT has entered the conversation, so to speak, and AI chatbot tools are about to shake up content marketing. But don’t panic — that’s a good thing.
Arity’s Driver Data Reaches 200 Million Connections
Arity, a mobile data and analytics company, has actually increased its first-party data set from one million seven years ago to 200 million connections as of this year. Mobility data from vehicles can show movement patterns and behaviors in multiple and varied locations and result in more relevant ad targeting.
Yext Launches No-Code Page Builder to Power Localized Marketing
Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.
Retailers Move to Automate 70% of Rote Store Tasks by 2025
Generative AI is the talk of the retail town as marketers look to use it to connect with customers, but many retailers are gearing up to use AI for another purpose: automating routine in-store tasks.
FKA CGO: ‘Any Agency That Says These Are Easy Times Is Simply Lying’
Is the agency model inherently broken, or is the executive turnover taking place at large global firms pushing the digital media landscape in a more positive direction? If you ask Linsey Loy, the newly-appointed chief growth officer at Formerly Known As, or FKA, it’s most definitely the former.
Razorfish: Consumer Privacy Paradox
According to a just-released study of online consumer behavior, what consumers say and what they do are not always aligned, especially when it comes to their data privacy.
Mood Media Acquires Vibenomics
Vibenomics was purchased by Mood Media, an on-premise experiential technology and media company based out of Austin, Texas.
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