News and Analysis
Multi-family Housing: The Brand Experience Part 1
We met Jennifer Carter, VP of Marketing of the Multifamily Media Network, at the Blueprint conference, where commercial and residential real estate businesses shared their perspectives about the multi-family industry’s future and the marketing and technologies behind it. As we spoke with Carter, we realized that multi-family homes (e.g., apartment complexes, condos, co-ops, and mixed-used […]
Why Purpose-Built Marketplaces Matter for Marketers
Today’s digital landscape is brimming with buzzwords like “full-funnel campaigns,” “omnichannel,” “data-driven,” “personalization,” and more. These concepts promote the idea that marketers can achieve all their goals with a single, unified approach. However, while these ideas sound appealing, the reality is that one-size-fits-all solutions often fall short, especially when it comes to achieving distinct objectives […]
Wings, Breasts, and Betting: The Evolution of the Sports Bar
Technology is having an impact on ALL types of MULO (multi-location) businesses. With football season upon us, thousands of people are flocking to the ubiquitous sports bar to watch their favorite teams, interact with fellow fans, drink beer, spiked seltzer, and Bloody Marys (in the case of early games), and cheer and boo (all while posting on […]
Commentary
Love Languages: 5 Ways to Earn Brand Loyalty
Hard metrics define brand loyalty’s value, but brand loyalty is really a feeling we earn by inspiring love, trust, and connections. It’s time to embrace that.
Location-Based Marketing Association: Heineken Uses Projection Ads to Reach NYC Office Workers
In this episode of Location Weekly, the Location-Based Marketing Association covers Heineken using projection ads to target late-night NYC office workers, GeoGuessr bringing you virtual tourism, Radar launching “Place Matching” to improve POI data, and H&M and Amazon teaming up to test tech-enabled COS stores.
3 Predictive Analytics Models for Retailers
Here’s how brands can understand the predictive analytics models available to them and determine what they need to improve their business.
Latest Posts
Yext Launches No-Code Page Builder to Power Localized Marketing
Yext this week made another power move by launching a no-code page builder. No-code websites may sound most relevant to SMBs, but they’ll also have huge implications for multi-location brands looking to stand up localized marketing websites across hundreds or thousands of locations without large marketing teams.
Retailers Move to Automate 70% of Rote Store Tasks by 2025
Generative AI is the talk of the retail town as marketers look to use it to connect with customers, but many retailers are gearing up to use AI for another purpose: automating routine in-store tasks.
FKA CGO: ‘Any Agency That Says These Are Easy Times Is Simply Lying’
Is the agency model inherently broken, or is the executive turnover taking place at large global firms pushing the digital media landscape in a more positive direction? If you ask Linsey Loy, the newly-appointed chief growth officer at Formerly Known As, or FKA, it’s most definitely the former.
Razorfish: Consumer Privacy Paradox
According to a just-released study of online consumer behavior, what consumers say and what they do are not always aligned, especially when it comes to their data privacy.
Mood Media Acquires Vibenomics
Vibenomics was purchased by Mood Media, an on-premise experiential technology and media company based out of Austin, Texas.
LiveRamp on the State of Retail Media Networks
Lori O’Neal spent most of her career (nearly 22 years) at Target, rising through the ranks to become head of sales and strategic partnerships. She led a sales team that drove $1B+ in revenue in 2021. She spoke with Street Fight to weigh in on the direction of retail media networks.
Elon Musk Doesn’t Get Geotargeting
Elon Musk dismissed the idea that geotargeting to Jiffy Lubes customers is even possible during a recent Twitter Spaces. But leveraging store visit data for advertising is nothing new. According to Kochava CEO, Charles Manning, it’s a $10-$15 Billion market segment. Here’s how it works.
As Instagram Moves Away from Live Shopping, Emerging Platforms Gain Market Share
The death of Instagram’s Live Shopping feature is creating new opportunities for other platforms to grab market share in interactive live shopping, even as the technology continues to evolve.
How Marketers Can Address the Pressure to Prove Impact
Joe McNeill, CRO, Influ2, which describes itself as empowering marketers to prove sales, told Street Fight how marketers can do just that in a time of slimming budgets.
What GoWalla’s Resurgence Says About the State of SoLoMo
GoWalla is re-launching. And what better place to do it than its original birthplace at SXSW? Now fourteen years later, the product will contain a mix of its original SoLoMo formula, features to address today’s demand signals, and other learnings from its first run.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem