News and Analysis
Who Says Chickens Can’t Fly? Raising Cane’s is Soaring (BOOM)
Why did the chicken cross the road to Cancun? To meet with Raising Cane’s 3,000 team members to present the plan for the future! Raising Cane’s is a multi-billion-dollar brand with over 800 locations. Founded in 1996, the company’s sales have been on the upswing. The brand gathered its team in Mexico to present its […]
Brand Building or Performance Marketing? Why Multi-Location Brands Must Invest in Both
Brands have long grappled with the decision of how to allocate marketing dollars across brand building and performance marketing. Building sustainable brand awareness and a strong reputation requires a long-term investment with tough-to-measure results. Performance marketing delivers more immediate local leads and sales. It’s easy to see why many brands overinvest in performance marketing at […]
Content Creators are Upping Their Game
When we hear “content creators” and “influencers” we may think primarily about people unboxing new products, waxing poetic about their cosmetics, sharing branded recipes, or merely dancing on TikTok. Many of these people are “citizen marketers” who promote products for a paycheck. However, another group of content creators focuses on developing more in-depth content that […]
Commentary
Social Apps Are Creating a New UX for Local
Young consumers are increasingly discovering local shops and restaurants on TikTok and Instagram, not Google or Yelp. An appetite for immersive visual experiences is behind the trend.
Location-Based Marketing Association: Amazon’s New Delivery Strategy
In this episode of Location Weekly, the Location-Based Marketing Association covers OneScreen.ai launching a public directory of OOH advertising inventory, Tim Hortons wanting to settle its location targeting lawsuit with free coffee, Sweetgreen gamifying its loyalty program with rewards and challenges, and Amazon planning to start deliveries from PacSun and Diesel stores.
The Six Building Blocks of Successful, Revenue-Generating Partnerships
There is a blueprint for getting started with partnerships — six basic components that will give any partnership a solid and scalable foundation to build on. After over 20 years of watching and helping businesses launch successful partnerships, I can vouch for this six-point checklist.
Latest Posts
Consumers Are Worried About Marketers Using Generative AI — Here’s Why
According to a newly-released report from the customer experience firm DISQO, 34% of consumers don’t think AI-generated content tools should be used in marketing, and 60% trust AI-generated content less than human-generated content.
How Much Autonomy Should Multi-Location Brands Give Their Locations?
Here are five ways to involve your field team in decision-making and encourage creative thinking throughout your multi-location operation — whether you have 10 or 10,000 locations.
How Apple’s Latest Moves Are Shaping iOS Marketing
Josh Wetzel, CRO of customer engagement company OneSignal, checked in with Street Fight to weigh in on Apple’s latest changes and their ramifications for marketers.
CallTrackingMetrics CEO Welcomes Replacing Humans for the Boring Tasks
Todd Fisher is co-founder and CEO of CallTrackingMetrics, launched in 2009. If your business has a “high-touch” product or service that requires a phone call, it could probably benefit from using CallTrackingMetrics, which started out providing attribution for online ads but now does much more.
Can AR Elevate Multi-Location Marketing?
Augmented reality continues to be an early-adopter technology in terms of brand marketing. It has the unique ability to demonstrate products in their full 3D glory, which has proven effective in categories from furniture to footwear and cosmetics to cars. Many of these categories align with multi-location brands.
Contextual and Native Come Together to Help Advertisers Win the Open Web
Both contextual and native take a natural and intuitive approach, rather than a disruptive and distracting one. If a seamless experience is the goal, context may even be a more appropriate mode for targeting native campaigns than third-party cookie targeting ever was.
AI-Powered Digital Advertising is Exciting, But Is It New?
While the integration of generative AI into virtually every modern marketing and advertising platform is exciting, it’s not exactly surprising. Despite the hype surrounding AI and its influence on the digital advertising industry at large, AI has been used in adtech for years.
CEO Adam Golomb on How Restaurant Chain Primanti Bros Is Evolving
Primanti Bros. has 41 locations across Pennsylvania, West Virginia, Ohio, and Maryland, with three more to open by year’s end. CEO Adam Golomb and his team are deep in planning for summer events to commemorate the 90th anniversary of Primanti Bros.
Reveal Mobile Launches Solution to Offer Authoritative In-Flight Campaign Insights
Reveal Mobile is launching an OOH measurement solution for mid-market brands today, designed to let marketers know how their OOH campaigns are performing while their campaigns are still running — a major improvement with the potential to radically impact the performance of outdoor campaigns.
ChatGPT Will Shake Up Marketing. That’s Good
Now that ChatGPT has entered the conversation, so to speak, and AI chatbot tools are about to shake up content marketing. But don’t panic — that’s a good thing.
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem