News and Analysis
BOOM & BUST: C-Stores Thrive While D-Stores Die
The C in this case stands for convenience store (C-Store), and the D stands for department store (D-Store) — both critical outlets in the MULO (multi-location) retail ecosystem. Brick-and-mortar locations in many categories are still alive and well despite consumers’ penchant for online shopping. Yet, some types of MULO brands are performing much better than […]
Seedtag Acquires JustEggs for ANZ Market Entry
When Seedtag acquired supply-side platform Beachfront in June, it did so to deepen its offering in TV and advertising video. One month later, Seedtag, a global leader in contextual advertising, acquired JustEggs to broaden its global footprint with entry into Australia and New Zealand. JustEggs is an Australian-owned creative intelligence business. Dal Gill, Vice President […]
Christena Garduno of Media Culture: The Marketing Agency’s Future
Marketing agencies used to be able to woo clients with unique and emotional ad campaigns. Then, as media options became more varied, knowing how and where to spend ad dollars (print, television, radio, and ultimately online) was a critical factor. Today, agencies must deliver a full range of strategies and solutions, and data analytics and […]
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Lessons from the 2022 Holiday Shopping Season
As 2023 gets into full gear, we should look at the key trends and factors persisting and fueling growth into the next holiday season peak, which will arrive before we know it. Retailers and brands planning for upcoming quarters should remember these lessons from the 2022 holiday e-commerce shopping season:
What Amazon’s Move into Clean Room Services Means for the Space
Amazon recently announced it would sell clean rooms as a service, giving the privacy-safe data collaboration space a major new competitor. Street Fight checked in with Bob Walczak, CEO of MadTech Advisors, to get his take on what Amazon’s move means for the clean room space and the marketers and publishers who depend on it.
5 Martech Trends That Will Define 2023
As the US follows in the EU’s footsteps, privacy regulations will only play a larger role in marketing in 2023. While the GDPR is still the strongest privacy regulation to date, we will see an increasing number of regulations in the U.S. The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies. One thing is clear: decisions must be strategic, privacy-centric, and backed by data.
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How Agencies Can Protect Multi-Location Brands from AI Visibility Gaps