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Street Fight Daily: 07.05.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Instead of telling small businesses to avoid daily deals, how about trying to understand why some small businesses are having success?” writes Vinicius Vacanti. “With that understanding, we could then educate other small businesses on how they might be able to replicate that success themselves.” (TechCrunch)…
“While location advertising may not be new, marketers can now digitally localize their ads,” writes David Staas. “The question is, how do brands win in this new world of location media?” (Mashable)…
Twitter Local: @adamblottr, @vacanti, @jimbradysp and more
All the tweets that fit… listening in on the hyperlocal Twitterverse. This week, Internet Analyst Greg Sterling and Sam Altman of Loopt critique Google’s new Facebook competitor, Google+, the Journal Register’s Jim Brady compares the fight between bloggers and journalists to “Titanic,” and more: Adam Baker, Blottr, June 24, 2011 @adamblottr: What a complete waste […]
Hyperlocal Post-Mortem: Lessons Learned From InJersey
When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child -—my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag. It came instead via Slate, in the form of a Jack Shafer missive…
Yelp: Going Mobile
Yelp is wisely leveraging one of its major strengths–its mobile popularity–to get up in Groupon’s grill. Yelp users regularly use its mobile features to decide where to eat, drink and shop when they’re out and about. Now they get instant info on nearby Yelp Deals as well, which should help boost sales and give the company more leverage with its local vendors…
Street Fight Daily: 07.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
It is still not too late for Groupon to get back on track and succeed in China if they can implement the right strategies with focus and speed, writes Helen Wang. Someone has to change the game. (Forbes)…
Ever wonder what Groupon’s all-time, best-selling promotion was? Research conducted by data scientist Paul Butler reveals just that. (Huffington Post)…
The ‘Wishes and Dreams’ of Hyperlocal News Consumers
The data explosion offers plentiful opportunities to develop new news. But to blend that data into a compelling content cocktail, hyperlocals have to be continually innovative, and that’s not happening. Social networking is a big part of the new news, but it is nowhere near connecting to the user’s meaningful preferences…
Case Study: Santa Fe Sports Shop Scores Big With Groupon
When Santa Fe Mountain Sports owner Dan McCarthy first got a call from Groupon, he wasn’t sure what to expect. Despite some initial trepidation, McCarthy was able to craft a deal that cost him very little and was purchased almost exclusively by new customers. All things considered, he says Groupon deals are the cheapest way he’s found to get new people through the front door at his shop.
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