Street Fight Daily: 07.06.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups. (Mashable)

Foursquare released a new feature yesterday: Notifications. Unlike the push notifications for check-ins you’re used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare “beyond the check-in.” (TechCrunch)

There’s a lot of noise coming from skeptics and naysayers who look at the legitimacy, longevity and viability of the model, writes John Amato. However, those critics are also overlooking the fundamentals of why daily deals are here to stay. (Mashable)

Foursquare is no longer a U.S. phenomenon. The company is beginning to see some rapid growth in highly mobile societies. The newest one to join the party is Brazil, which has started to take off in the past few weeks. (GigaOm)

Foursquare’s system of “badges” is one example of how a digital company can establish a graphic identity that’s recognizable at a glance, writes Rob Walker, who looks at the development and significance of the company’s badge iconography. (Slate)

Business listings on services like Foursquare and Gowalla have showcased the effectiveness of location-based marketing. But most enterprises don’t like to be dependent on a middleman for customer access. So what is the solution? Customizable platforms for mobile and location-based services. (Directions Magazine)

Location-based services still aren’t widely used by college students in the U.S. Foursquare, however, is by far the most dominant among those students who do. (eCampusNews)

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