Street Fight Daily: 07.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Is Groupon’s idiosyncratic CEO, Andrew Mason — an accordion-playing, ever paranoid prankster — ready to move his company forward and fight off a horde of copycats? (Vanity Fair)
Newspaper sites like Boston.com have begun to integrate SeeClickFix, a hyperlocal civic action plug-in that allows users to click on a map, report issues in their neighborhoods, and comment on reports made by others. (Poynter)
Aggregator sites which pull together offers from a number of different providers offer a useful “one stop shop” for deal sites’ potential customers. However, it appears that market-leading Groupon may not be too happy about at least one of them. (The Next Web)
When we say local, we mean our whole local experience, writes Ken Doctor. Certainly, the news from City Hall and the schools and the cops report, prep sports, and the like. Community life, though, is far larger. (Nieman Lab)
Foursquare gets hundreds, if not thousands, of brand requests every week. Here’s how to forge a partnership with the in-demand service, and to reach customers who might get lost in the shuffle on Facebook or Twitter. (Fast Company)
Some lessons from the world of small-town newspapers about how sticking to local roots can lead to staying power. (Mediapost)