Street Fight Daily: 07.07.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon’s S-1 filing for an IPO last month certainly got a lot of negative ink. Rattled by the intense media and analyst reaction to the filing, sources said the Chicago-based company commissioned a poll of its consumers and merchants to gauge the impact. (AllThingsD)

Two weeks ago, Foursquare announced that there were over 10,000,000 people using the service. Now the company has announced that it has over half a million merchants signed up as well. (Foursquare Blog)

The value to merchants of voucher services such as Groupon appears to diminish over time, according to a paper from Harvard Business School. Firms would do well to assess whether their voucher-using customers have already visited and previously paid full price. (Seeking Alpha)

Startup LocalUp is tackling the Grubhub model at a hyperlocal level, offering food delivery platforms for small cities. LocalUp lists menus from restaurants that deliver in a given city and allows diners to order carryout from these platforms. (TechCrunch)

Groupon announced yesterday that its Groupon Now! location-based deals platform is currently reaching a total of 20 markets. (Daily Deal Media)

Darian Shirazi, founder and CEO of Fwix, talks about how the company “organizes the world’s information by location” and how that service can help those in publishing, advertising and other businesses. (Directions Mag)

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