News and Analysis
Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…
Zuckerberg Raises the Right Questions – Local News Should Answer Them
Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 […]
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Arlington Hyperlocal Picks Its Own Patch, Turns a Profit
Scott Brodbeck, the editor of hyperlocal ARLnow.com (Arlington, Va.), which is part of the “authentically local” movement, claims he has a steady thrum of profitable traffic, and an empathy-bordering-on-sympathy for his competition (read: Patch). I thought it would be worthwhile to dig into this apparent and positive anomaly…
Should Hyperlocals Incorporate Content From Local Merchants?
Today’s local merchant is learning to build a more contextual, social relationship with their customer base through social media, and it’s making the simple banner ad less effective. Simply put: business is integral to engaging the community because they have the commercial incentive to create content that builds their brand equity, directly or indirectly…
Street Fight Daily: 07.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
When reporters are in the field with their smartphones and they have a story to tell where both photo and location are vital, a stream of Flickr photos imported into a Google Map will do the trick. (10,000 Words)…
When it comes to national distribution, the majority of daily deals sites are in less than 10 big markets. Just under 20 percent of daily deals players are in a single market, while 69 percent of sites are in between 2 and 9 markets, (TechCrunch)…
Street Fight Daily: 07.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
American Express is showing it’s got designs on being a big player in the deals space. The company is unveiling a partnership with Facebook and the introduction of a new social platform called “Link, Like, Love,” that will bring American Express deals to Facebook users through their social graph. (GigaOm)…
Geolocation platform Geoloqi, which uses persistent location tracking to trigger notifications tied to real-world places, has received a $350,000 investment from multiple backers. The company is building a means of integration with location based social networks like Foursquare that goes beyond what they offer today. (ReadWriteWeb)…
Placecast President: Increasing Relevance With Location-Aware Ads
Placecast is a location-based mobile ad company that uses “geo-fencing” to help brands extend offers to consumers in the vicinity of their store. The company says it “has pioneered the first fully integrated platform solution for device manufacturers, local directory companies, and mobile operators to easily integrate and monetize location-based information from virtually any source.”
Hyperlocal Ad Marketplace Local Yokel Media Launches
Digital media vet Dick O’Hare has announced the launch of Local Yokel Media, an ad network that claims to be the “first hyperlocal online ad marketplace specializing in monetizing hyperlocal ad impressions.” The company’s technology allows local and national advertisers to target online audiences via aggregated inventory on hyperlocal news and information sites…
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