A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles (Digiday)
The sleek pair of round shades shoots 10-second videos from the point of view of the wearer, which can then be uploaded to Snapchat — and be viewed either horizontally or vertically. The videos themselves show up in a cool circular format when they are shared to other platforms, giving creatives a new element to play with.
5 Self-Service Platforms for Mobile Analytics (Street Fight)
The vast majority of mobile analytics platforms have traditionally been aimed at the largest developers, leaving a huge swath of the market untapped. Here are five examples of self-service mobile analytics platforms that developers in the hyperlocal space can try.
Mobile Boom Stalls, with Double-Digital Decline in App Installs (MediaPost)
In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double digit declines in both app installs (38%) and launches (28%), over the past two years.
How Turning Loyalty Campaigns Into a Data Play Transformed Empyr (Street Fight)
Coaxing more customers to walk in and shop is what every merchant wants out of a loyalty program, but it is not always clear how effective these campaigns are. That’s why attribution — knowing for sure that new business resulted from an SMB’s marketing efforts — is such a holy grail in local.
What Makes People Buy from a Brand They Follow on Social Media? (eMarketer)
Seven in 10 US internet users will use social media regularly in 2017, according to eMarketer’s latest forecast. However, the ways in which social media users connect with friends, family members—and, of course, brands—vary greatly depending on the user’s age.
Uber’s Leaked Finances Show the Company Might Be Able to Turn a Profit (Business Insider)
Jim Edwards: When charted, the numbers show something typical for a tech startup: a rocket-ship of growing revenues coupled with equally dramatic losses — and yet, some indication that the business could make money in the future.
CEOs Lose Confidence in Their Companies’ Digital Intelligence (VentureBeat)
Only 52 percent of companies rate their “digital IQ” as strong, according to a new survey from PricewaterhouseCoopers. In the previous survey, that number was 67 percent.
Walmart’s App Will Now Let Pharmacy and Money Services Customers Skip the Line (TechCrunch)
The update comes at a time when many businesses are learning how to leverage their mobile presence to facilitate faster transactions at their stores.