Street Fight Daily: 08.03.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Foursquare has launched an update that allows anyone to sign up for a brand page that can push tips and check-ins to followers on Foursquare, as well as to Facebook and Twitter. Users had already been able to add new locations to the service, but, until yesterday, there was no good way for most places to actively reach out to users. (ReadWriteWeb)
Despite the regular carping from pundits on the sidelines, LivingSocial believes it can show that daily deals are a good deal for businesses, and thus a sustainable long term industry. The company has released the results of a recent survey to bolster its argument. (Business Insider)
Amazon is not only launching a daily deals program, called Amazon Local, but the initial rollout is coming to Groupon’s backyard of Chicago. Will Groupon be able to withstand the mounting army of competition? (ReadWriteWeb)
“American Express has some 90 million card members worldwide, and its service is a simple and elegant way to offer a very robust and personalized deal service,” writes Ryan Kim. “If AmEx can execute, it could show many of the new deal companies how commerce, loyalty and offers are really done.” (GigaOm)
Foursquare users are checking in 3 million times per day now, up from 2 million in February, according to CEO Dennis Crowley. Out of 10 million users that’s a very impressive number. (Business Insider)
Audience buying in PC-based display has been cranking for years but, with special restrictions in mobile around identifying the user, is mobile audience buying even possible? Some top mobile executives weigh in. (AdExchanger)
Geo-location check-in services such as Foursquare have been hugely popular in tech and new media circles in recent years. But will they catch on enough to make major consumer companies include them in their marketing budgets? A new market research study indicates that the answer may be no. (GigaOm)
Natalie Newman of Bloor Research decided to pose some questions to the Location Intelligence LinkedIn group to get some insights about the main issues when trying to convince a business that adding location to their business intelligence will add value. (Directions Magazine)
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