Street Fight Daily: 08.02.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Google has snapped up The Dealmap, an aggregator of nearby shopping deals, in an acquisition that furthers its Google Offers ambitions. The purchase, whose price was not disclosed, shows that Google is proceeding even without its unsuccessful $6 billion bid for Groupon last year.  (GigaOm)

The original Yankee Stadium was demolished in 2010, but some of the seats have survived and are now being used in a novel Facebook Places campaign for MasterCard that uses QR codes to establish location. (Mashable)

As Foursquare starts to charge merchants, it will be a challenge for the company to ensure its businesses will pony up for things they were getting for free. Merchants are being inundated with calls from sales people, and they have a lot of options for bringing in consumers via discounts and deals. (GigaOm)

Foursquare wants its users to go beyond checking in and vying for virtual badges — it wants its 10 million users to do more writing. (AdAge)

Could brands riding the wave of group discounting finally have found some differentiation through data? (Marketing Week)

LivingSocial has announced that it’s bought TicketMonster, a daily deals site in South Korea.  The South Korean daily deals market is a tough nut to crack, as Groupon has been discovering. (Business Insider)

Layar, the largest of the mobile augmented reality platforms, is launching Layar Vision. As implied, Layar will now be able to recognise real world objects and show digital content on top of them.  (TechCrunch)

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