News and Analysis
Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…
Foursquare Analytics, a Dashboard for Location Intel, Debuts
Today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands of brands the company works with. The dashboard, he says, leverages Foursquare’s location tech capabilities for restaurant chains, retailers, and others who need deeper consumer analytics.
Latest Posts
Street Fight Daily: 08.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook is getting out of the daily deals business after four months of testing, a move that may ease some competitive pressure on industry leaders Groupon and LivingSocial. (Reuters)…
The global location-based advertising market will reach $12.8 billion by 2017, according to a new report by Global Industry Analysts. (Press Release)…
Who Will Eat the Hyperlocal Donut?
In big, dense metro areas, dailies are struggling but will likely survive. Or, savvy hyperlocals will be able to capitalize on urban density to maintain coverage and still run viable businesses. In the rural areas, where newspapers are still the only game in town, local media continues to do pretty well and hold their own. But gaps are starting to show in the zone between the cities and the sticks…
Facebook Replaces Places
Just a year after launching its location-based service, Places, which let people use their mobile devices to post their whereabouts to their profiles, Facebook is killing it off. FourSquare and its ilk shouldn’t be too psyched. While Places wasn’t a hit—did you use it?—Facebook is planning to include location features all over the, er, place. Users can add locations to photos and to their profiles, and do it from smartphone, desktop and everything in between. Considering that plenty of people are complaining about social networking overload, that’s smart
Street Fight Daily: 08.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local business reviews site Angie’s List filed for an IPO yesterday. The company will raises as much as $75 million. Angie’s List offers consumers a way to review and rate doctors, contractors and service companies on the Web. (TechCrunch)…
Yipit’s data report revealed substantial shifts in the daily deal space occurring over the past month: Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%. (Yipit Blog)…
CityPockets Acquires DealBurner for Location-Based Deal Alerts
Citypockets, the site that began as a niche tool for deal hounds to manage and track purchased deals, has taken a big step towards becoming a full-service offers provider, acquiring Dealburner – an application that alerts users of nearby deals via SMS – in an all-stock transaction yesterday…
Case Study: Tracking the Success of an Online Ad
For Richard Stromberg, owner of Chicago Photography Classes, hyperlocal news sites and blogs have taken the place of traditional print publications. To track the effectiveness of his online ads, he uses printable coupons that new clients are encouraged to bring to class for discounted rates...
Street Fight Daily: 08.25.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Amazon.com is rolling out its daily deals offerings in Manhattan and Brooklyn today. One thing AmazonLocal can do, which Groupon and other deals sites cannot, is promote still more deals on Amazon itself. (New York Times/Bits)…
Local news remains – oddly – one of the final frontiers not yet conquered under the Internet’s mighty dominion. But its time seems to be arriving, and experiments abound. (American Journalism Review)…
Beyond Likes: Win Hearts with Emotional Marketing