A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries (VentureBeat)
Amazon is today expanding the capabilities of its digital assistant, Alexa, by allowing shoppers to order items through Prime Now using nothing but their voice.
Foursquare Analytics, a Dashboard for Location Intel, Debuts (Street Fight)
Today marks the public debut of Foursquare Analytics, a dashboard that puts location intelligence in the hands of brands the company works with. The dashboard, he says, leverages Foursquare’s location tech capabilities for restaurant chains, retailers, and others who need deeper consumer analytics.
Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions (Recode)
The news is remarkable given the string of companies he’s already snapped up. Lore was put in charge of Walmart’s online business after Walmart bought his company, Jet.com. He proceeded to acquire Moosejaw, an outdoor retailer; Shoebuy, a competitor to Zappos; and most recently online fashion retailer ModCloth.
What Does the Bot Bubble Mean for Facebook’s Long Game? (Street Fight)
Mihm and Blumenthal: “Facebook has long been a force in post-sale retention and Messenger can really play a huge part as a CRM tool,” Mike Blumenthal tells David Mihm. “I see it as the “real” social network… the one where folks communicate with those closest to them.”
Yext Hits $124 Million in Revenues in 2016-2017 (Local SEO Guide)
Andrew Shotland: Yext has updated its S-1 filing to include more detail on its revenue and other aspects of its business in the run-up to its pending IPO. Since we’re all interested, I figured I’d provide some summary info.
YP’s Rowe: Hybrid Print / Digital Offerings Can Reinforce Value (Street Fight)
The company’s chief executive, Jared Rowe, talked about where YP saw its sweet spot. In particular, he spoke of a “blended” print and digital model where publishers could move consumers “back and forth, and in between” to create more value for local businesses.
Adobe Is Now Officially an Ad Tech Company (Business Insider)
Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.
Mobile Advertising Startup Databerries Raises $16 Million (TechCrunch)
The startup describes its approach as “real life targeting.” It works with brick-and-mortar retailers to direct their ads at consumers who have been to their store or a competitor’s store, then allows those retailers to measure when their ads actually result in store visits.
Platform Companies Are Becoming More Powerful — But What Exactly Do They Want? (NYT)
If successful, a platform creates its own marketplace; if extremely successful, it ends up controlling something closer to an entire economy.