News and Analysis
6 Ways Retailers Are Using Messaging Apps for Marketing
Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.
Street Fight Daily: Instagram to Add Data and Direct Booking, Uber Rides in U.S. Hit All-Time High
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Grows to 1 Million Active Advertisers, Plans to Add More Data and Direct Booking… Uber Says It Just Had Its Best U.S. Week Ever Despite Controversies… The Texas Tribune is Using a Facebook Messenger Bot to Reach New Audiences…
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Ex-NYC Deputy Mayor: Hyperlocals Should Help Citizens ‘March on City Hall’
Journalism and community are rapidly converging in the hyperlocal space. But the big missing piece is meaningful participation by local government. Mayors, city and town managers and other local public officials may have Twitter accounts or Facebook pages, but too often they’re used for carefully managed image messages–not for joining citizens in serious problem solving. Stephen […]
Street Fight Daily: 09.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
If a private equity firm buys AOL and chops it up to sell off the parts — as is being rumored — Henry Blodget thinks Patch will be “toast.” (Business Insider)…
“While it’s easy to get into the daily deal marketplace it’s much harder to grow and sustain a daily deal business,” says Mary Song, CEO of Yuupon. (WebProNews)…
What Motivates Yelp’s Power Users?
In an effort to dig a little deeper into what motivates Elite Squad-ers and other active Yelp users — beyond the free beer and crudités — Street Fight spoke with three power users who approach the service with differing goals in mind, but all of whom view Yelp as an integral part of their decision-making process.
Storming the ‘Geolocals’ in the Eye of Irene
How did some of the clever new geolocation/geosocial applications take advantage of a situation where people suddenly needed to find and purchase things they normally would not? For intel on this I chatted up a couple young guns in the space and found, unsurprisingly, weather is still a money maker…
Street Fight Daily: 08.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“The golden age of daily deals, led by the unprecedented growth of Groupon, seems to be coming to its end,” writes Ben Parr. “That’s not to say daily deals won’t be sticking around for a long time — clearly there is a business in it — but when two major players withdraw from the space and its biggest player experiences a 50% traffic decline, it’s a clear sign that the daily deals market is no longer in its heyday.” (Mashable)…
A little over a year after Gannett and Yahoo teamed up on local ads sales primarily for the publisher’s 81 community newspapers, the two are extending their partnership to include all of Gannett’s 19 local TV stations. (PaidContent)…
Managing the Data Infrastructure Behind Hyperlocal
As more and more location-based apps and services pop up, one of the major issues that developers at these companies face is the need for accurate, updated, geo-coded information about all of the businesses out there. Data provider Factual is kind of a clearinghouse for the data sets that these developers need…
Case Study: P.F. Chang’s Jumps Into Location-Based Marketing
P.F. Chang’s China Bistro is giving away free happy hour dishes to customers who checked-in on Foursquare, Facebook, and Yelp this summer as a way to promote its new Triple Happiness Happy Hours. Brand director Dan Drummond says location-based marketing was a no-brainer for the national restaurant chain…
Why Facebook Killed ‘Deals’
Mark Zuckerberg has said that Facebook operates on the premise that “everything is more fun when it’s social.” In his mind, things like music, photos, events and even simple thoughts, were inherently more enjoyable when shared with others. It’s precisely for this reason that I believe the company killed its Deals service…
Street Fight Daily: 08.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local reviews network Yelp is preparing to cut staff and “scale back” its one-year-old Yelp Deals service. About 15 sales staff currently working on the Deals service are getting redeployed to other parts of the organization; another 15 will remain working on the service, and the number of offers sent to users is “unlikely to grow.” (PaidContent)…
By 2015, small and medium-sized businesses will spend only 30% of their marketing budgets on traditional media with the rest going to digital and online media, according to BIA/Kelsey. (NetNewsCheck)…
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