Facebook Replaces Places

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The best or biggest deal, assertion, investment or other strategy this week.

Who: Facebook

What: Taking another approach to location-based services

Just a year after launching its location-based service, Places, which let people use their mobile devices to post their whereabouts to their profiles, Facebook is killing it off. Foursquare and its ilk shouldn’t be too psyched. While Places wasn’t a hit—did you use it?—Facebook is planning to include location features all over the, er, place. Users can add locations to photos and to their profiles, and do it from smartphone, desktop and everything in between. Considering that plenty of people are complaining about social networking overload, that’s smart and could eat into FourSquare’s user base. Going forward maybe the adage in digital shouldn’t be “Location, location, location” but “Integration, integration, integration.”

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