News and Analysis
Constructing the Enterprise Priority List for Local Search
“I think some local managers in corporations are getting pushback as to why their local traffic is falling, and if it is why should they maintain local pages? What is hard to explain is that those pages DO feed Google,” Mike Blumenthal tells David Mihm. “But these locations need to be not just well structured, but easily found and crawled by Google, not hidden behind some opaque code.”
Street Fight Rolls Out Analyst Hours with Local Merchant Report
The report—a key franchise for us—has regularly served as a guidepost for vendors seeking to expand their reach into this market. What’s been missing? A way to tie the data directly to a vendor’s business. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly.
Street Fight Daily: Twitter Launches 24/7 News Service with Bloomberg, Uber Boosts Data Privacy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter to Launch 24/7 News Streaming Service with Bloomberg… Uber Beefs Up Privacy Controls Amid Data Use Controversy… Now That It Knows Who’s Talking, Google Home Might Reach Its Potential…
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How Is Citizen Journalism Playing Out Today?
Citizen journalism has propelled hundreds of hyperlocal news sites into existence. In the middle of the last decade, CitJ, particularly at the community level, was the hot topic in new media. Journalism’s thinkers saw it as a necessary and overdue reinvention of news (see Dan Gillmor, Jay Rosen, Jeff Jarvis, among others). So how is it actually playing out today — on the ground? To find out, I asked publishers and editors who have been part of the hyperlocal phenomenon.
Street Fight Daily: 10.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
“Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit,” writes Jeremy Caplan. “A key question threaded throughout the conference was how best to turn local consumers into reliable revenue streams. The most valuable insights for independent publishers in attendance centered around new opportunities for better serving local businesses.” (Poynter)…
When hyperlocal news sites can’t compete on CPMs, where else can they find revenue? The St. Louis Beacon, a nonprofit online publication for regional news, sought to tie revenue strategies to its mission, business manager Shawn McGinness said. (PaidContent)…
Street Fight Announces Research, More Events
Taking the podium on the second morning of the Street Fight Summit 2011 in New York City, Street Fight co-founder David Hirschman said that Hyperlocal Industries, which publishes the Street Fight website, would soon launch a research division and host more events like the Summit in 2012.
Real Estate Content Beyond the Listings
At the Street Fight Summit, speakers regularly mentioned that many local businesses are far behind the curve not just on hyperlocal marketing, but also in terms of a basic Web presence. No industry is better positioned to lead the way than real estate, said WellcomeMat founder Phil Thomas Di Giulio during a panel on Wednesday afternoon. The panel, […]
LBS and Retail: Big Brands vs. Small Merchants
Big brands and small businesses see value in location-based technology differently — but both are competing for the same mobile consumer. That was a key takeaway from a panel about location-based services on day two of the Street Fight Summit, moderated by Doug Stephens, president of Retail Prophet.
New Products Announced at Street Fight Summit
Amid a packed lineup of panels and keynotes looking into the future of hyperlocal, Gramercy One and GeoIQ announced new products on day one of the Street Fight Summit…
Yipit’s Vacanti: Groupon’s Bubble Has Burst
Has the bubble burst in the daily deals industry? Vinicius Vacanti, co-founder of Yipit, addressed this question while kicking off the second day of the Street Fight Summit in New York today. The Groupon valuation bubble might have burst, but the daily deals industry and the big players in it are alive and well, he said. Businesses are […]
GoLocal Takes on Traditional News in R.I.
In an afternoon presentation during the second day of the Street Fight Summit on Wednesday in New York, GoLocal co-founder Josh Fenton took the stage and explained: “It’s all about content.”
Street Fight Daily: 10.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hyperlocal news sites regard Groupon and other daily deal services with a mixture of love (for flooding their coffers with ad dollars) and dread (for competing with their own deal offerings). Merchants ought to feel the same way, said Gary Cowan, senior vice president of product and marketing for Datasphere. (Forbes)… Foursquare is poised to relaunch Add to Foursquare under the new name Save to Foursquare in the next month. (GigaOm)…
Foursquare GM Cohen: ‘Save’ Button Coming Soon
In a fireside chat with Jeff Jarvis on the first day of the inaugural Street Fight Summit, Foursquare’s Evan Cohen said his company’s laser focus on location and mobile gives it a big advantage over other social companies. He noted that Facebook Places quickly flopped while Foursquare’s numbers kept growing. “We won a very exciting battle, and I feel good about it, but I won’t say we’ve won the war,” Cohen said…
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