Street Fight Daily: 10.27.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
“Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit,” writes Jeremy Caplan. “A key question threaded throughout the conference was how best to turn local consumers into reliable revenue streams. The most valuable insights for independent publishers in attendance centered around new opportunities for better serving local businesses.” (Poynter)
When hyperlocal news sites can’t compete on CPMs, where else can they find revenue? The St. Louis Beacon, a nonprofit online publication for regional news, sought to tie revenue strategies to its mission, business manager Shawn McGinness said. (PaidContent)
“Over the next few years,” writes Rice University professor Utpal Dholakia, “it is likely that daily deal sites will have to settle for lower shares of revenues from businesses compared to their current levels, and it will be harder and more expensive for them to find viable candidates to fill their pipelines of daily deals.” (Mashable)
Nextdoor, a startup that launched yesterday, gives neighbors in specific regions the opportunity to create private websites for exchanging local information and events. (ReadWriteWeb)
So far, it looks like Groupon is going to win the Cadillac, and LivingSocial the steak knives, according to industry-data firm Yipit. But there are some things that should make LivingSocial bulls smile. The big one is that LivingSocial seems to be catching up in traffic, according to comScore. (Business Insider)