News and Analysis
LBMA Report Finds Global Expansion of NFC Tech in 2017
In polling more than 500 marketing executives from around the globe, the study found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed in the U.K., while WiFi is the top-deployed technology in the U.S.
Street Fight Daily: Intel Buys Mobileye for $15.3B, NJ Journalists Start Local Paper
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Paying $15.3 Billion to Acquire Mobileye… After Punishing Layoffs, New Jersey Journalists Start Up Their Own Local Paper… Optimizing Digital Marketing Performance to Drive Business Performance…
5 Platforms Connecting Local Customers to their Online Footprints
More than half of marketers expect cross-channel measurement and attribution to occupy most of their time, attention, and resources in the coming year. Many of these marketers will be exploring new technologies that close the loop on attribution and unlock the hidden connections between web viewing sessions and in-store purchases around the globe.
Latest Posts
Why Facebook Killed ‘Deals’
Mark Zuckerberg has said that Facebook operates on the premise that “everything is more fun when it’s social.” In his mind, things like music, photos, events and even simple thoughts, were inherently more enjoyable when shared with others. It’s precisely for this reason that I believe the company killed its Deals service…
Street Fight Daily: 08.30.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local reviews network Yelp is preparing to cut staff and “scale back” its one-year-old Yelp Deals service. About 15 sales staff currently working on the Deals service are getting redeployed to other parts of the organization; another 15 will remain working on the service, and the number of offers sent to users is “unlikely to grow.” (PaidContent)…
By 2015, small and medium-sized businesses will spend only 30% of their marketing budgets on traditional media with the rest going to digital and online media, according to BIA/Kelsey. (NetNewsCheck)…
Street Fight Daily: 08.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook is getting out of the daily deals business after four months of testing, a move that may ease some competitive pressure on industry leaders Groupon and LivingSocial. (Reuters)…
The global location-based advertising market will reach $12.8 billion by 2017, according to a new report by Global Industry Analysts. (Press Release)…
Who Will Eat the Hyperlocal Donut?
In big, dense metro areas, dailies are struggling but will likely survive. Or, savvy hyperlocals will be able to capitalize on urban density to maintain coverage and still run viable businesses. In the rural areas, where newspapers are still the only game in town, local media continues to do pretty well and hold their own. But gaps are starting to show in the zone between the cities and the sticks…
Facebook Replaces Places
Just a year after launching its location-based service, Places, which let people use their mobile devices to post their whereabouts to their profiles, Facebook is killing it off. FourSquare and its ilk shouldn’t be too psyched. While Places wasn’t a hit—did you use it?—Facebook is planning to include location features all over the, er, place. Users can add locations to photos and to their profiles, and do it from smartphone, desktop and everything in between. Considering that plenty of people are complaining about social networking overload, that’s smart
Street Fight Daily: 08.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Local business reviews site Angie’s List filed for an IPO yesterday. The company will raises as much as $75 million. Angie’s List offers consumers a way to review and rate doctors, contractors and service companies on the Web. (TechCrunch)…
Yipit’s data report revealed substantial shifts in the daily deal space occurring over the past month: Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%. (Yipit Blog)…
CityPockets Acquires DealBurner for Location-Based Deal Alerts
Citypockets, the site that began as a niche tool for deal hounds to manage and track purchased deals, has taken a big step towards becoming a full-service offers provider, acquiring Dealburner – an application that alerts users of nearby deals via SMS – in an all-stock transaction yesterday…
Case Study: Tracking the Success of an Online Ad
For Richard Stromberg, owner of Chicago Photography Classes, hyperlocal news sites and blogs have taken the place of traditional print publications. To track the effectiveness of his online ads, he uses printable coupons that new clients are encouraged to bring to class for discounted rates...
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