News and Analysis
Report: Beacons Making Sizable Impact on Retail
The Proximity.Directory Q1 2017 Report shows that 75% of retailers in the U.S. are integrating proximity technologies into their marketing mix to increase operating profit. By using beacon technology, retailers can improve their position and increase operating profit by nearly 9% with an ROI of 175%, according to the report.
Street Fight Daily: Snap Launches New Ad Buying Tools, Facebook’s Mobile Bump Evens Out
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Is Opening Itself Up to Advertisers of All Sizes with New Buying Tools… Facebook’s Days of Easy Growth from the Shift to Mobile May Be Over… Consumers Can Stomach Ads in News Feeds, Research Shows…
If the Gym Fits, Reserve It — Startup Makes It Easy to Never Miss a Workout
A bloom of new companies are aggregating gyms and offering single subscriptions to all of them with one “membership.” FitReserve saw the simplicity and convenience in such a program back in 2015 when three co-founders launched to fill what CEO and co-founder Megan Smyth calls a void in the market.
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Case Study: RadioShack Finds Foursquare Customers Spend More
After a tepid start to location-based services, RadioShack fully embraced Foursquare, finding that customers who checked in spent more and were more likely to buy wireless products. The company saw an uptick in buzz as an innovator, too. Now, RadioShack is a close partner of Foursquare, serving as a launch partner for some of its badge offerings, and running a major Foursquare campaign around the holidays last year, Holiday Hero. This year, RadioShack will run a “So Right” badge campaign on Foursquare and look to increase use of location-based tools by associates as the company de-centralizes its operations.
Street Fight Daily: 11.03.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
AOL’s Armstrong Talks Patch Strategy in Q3 Earnings Call (PaidContent)
“When you talk to major auto makers, half goes into local and regional,” Armstrong said, saying that AOL will also be aiming more heavily at local retailers as the company works to make Patch profitable. Armstrong didn’t provide any clearer sense, however, when Patch would be evenly profitable, as opposed to the expectation that some parts of the network will do more than break even by the end of the year…
Groupon’s IPO Is Coming — But How Much Is It Really Worth? (GigaOm)
Colleen Taylor: It’s been a long and winding road, but Groupon is set to hold its initial public offering on the stock market any day now, with several reports saying the IPO will take place by week’s end. It will be interesting to see just how high Groupon goes once it actually hits the public market…
A Conversation With Ted Leonsis on Social, Local and Mobile
Ted Leonsis understands social media better than you. Let’s just start there. And he doesn’t just understand it academically, or as a learned practitioner, or even as a social media services innovator (which he was). I’d like to think social media is visceral to Leonsis, but that would miss the mark, too. The truth is […]
Main Street Connect Announces New CEO, $7 Million in Funding
Main Street Connect, the network of hyperlocal news sites, announced yesterday that Thompson Reuters’ Global Head of Product Management Zohar Yardeni would come on as CEO, replacing founder Carll Tucker who will become chairman of the company’s board of directors. The company also announced $7 million in new funding, matching an inaugural round raised a year ago…
Street Fight Daily: 11.02.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Aol’s Patch Taps Ad Tech Startup PaperG To Boost Local Ad Sales (TechCrunch)
PaperG has announced that its technology will be released in over 100 of Patch’s markets, enabling Patch sales teams access instant ad creation, management, and optimization for their litany of local advertisers…
Groupon Founders Will Control Majority Stake Even After IPO (AllThingsD)
Groupon has conducted a two-for-one stock split and recapitalized all of its outstanding shares into newly issued shares of Class A and B stock. CEO Andrew Mason, Executive Chairman Eric Lefkofsky and Director Bradley Keywell will now control 58.1 percent of the voting shares…
#SFS11 VIDEO: What’s the Next Move for Daily Deals?
In a panel at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt…
How to Market to Local Moms
As publishers of websites for suburban moms and advocates for the main street merchants trying to woo them, we spend a lot of time thinking about what matters to the maternally minded. Since women are responsible for 85% of household purchases, reaching the “Chief Household Operator” is a key objective for most local merchants. While these tips are squarely directed at local business owners, many apply to hyperlocal news and blogs as well…
Street Fight Daily: 11.01.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Urban Airship’s Partnership With SimpleGeo Turns Into An Acquisition (TechCrunch)
SimpleGeo has been acquired by Urban Airship for approximately $3.5 million. In July, the two companies formed a strategic partnership which was intended to provide better ways for developers to offer location-aware push notifications in their applications…
Groupon’s Product Expansion Masks Decline in Core Local Deals Business (Yipit Blog)
Groupon grew 8% in North American from Q2 to Q3 because of the new products it launched, but its core local deals business actually dropped 3%…
Public Radio Gears Up for Hyperlocal News Innovation
Federal, private and individual donors are all supporting myriad local and hyperlocal reporting experiments based at radio stations. The results of these initiatives have been mixed. Better and more replicable models are needed for cross-platform storytelling, participatory reporting that brings in a broader range of perspectives, and narrative forms that more closely reflect the shifting media consumption and sharing habits of younger users…
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