#SFS11 VIDEO: What’s the Next Move for Daily Deals?
In a panel moderated by our columnist Rick Robinson last week at the Street Fight Summit, three top executives from the daily deals industry debated how the phenomenon would evolve, how companies might bring more value to merchants, and what types of companies were most likely to survive. The panel featured Closely CEO Perry Evans, Dealbird CEO Chad Billmyer, and Group Commerce CEO Jonty Kelt.
Among their conclusions was the idea that deals would become more personalized, so that consumers will receive the right offers, based on their preferences (and no longer receive tons of unrelated offers). They also suggested that there would be more “pull” deals, where consumers seek out the bargain that they want. Below is a full-length video of the panel.