News and Analysis
Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report… Facebook Expands Location Data Partnership with Factual… Uber’s Head of Finance is Leaving…
#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads
“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”
Through This Ourglass, Watching TV in Public Is More Fun
“Making TV smarter” has been the mantra for many a failed startup over the years. I won’t tell the sad tale of AOL TV, which I helped build content for. That said, Ourglass is approaching things a little differently: targeting TV out-of-home and looking to make public experiences with the tube more fun and useful.
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Will Microlocal Work for Community Bulletin Board Sites?
Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…
Sounds and Places: Experiencing Bluebrain’s ‘Central Park’
Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…
Case Study: Boutique Uses Foursquare for Broader Customer Demos
At Dragonfly Shops & Gardens in Orange, California, owner Beth Davidson is always on the lookout for low-cost ways to get the word out about her boutique. In the last few years, she’s found that hyperlocal platforms offer a much better ROI than print advertising…
Street Fight Daily: 01.19.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…
GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…
Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…
Hyperlocal Publishers Join SOPA Protest
Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”
Non-Profit ‘Independent’ Raises the Bar in New Haven
In 2006, veteran reporter Paul Bass launched the New Haven Independent as a one-man outfit. Half a decade later, the Connecticut publication boasts nine full-time reporters, runs 20 stories every day, and has a partnership that sees its stories appear in the Spanish-language publication La Voz. Street Fight spoke with Bass recently about the future of the business model, how non-profit local publishers work, and why he thinks Patch was a mistake.
The Daily Deal — Dead Man Walking?
The evolution of daily deals has not been unlike that of other successful startup stories. But while the story is the same, the pace at which the deals industry went through the stages of maturity has dramatically amplified the signal. Almost four years later, where do we stand?
Music Marketing — A Location-Based Listening Experience
As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…
IAB Counsel: Push to Regulate Online Ads May Lose Traction
Hyperlocal news publishers have a better chance to prosper with targeted display advertising that is self-regulated, according to Mike Zaneis, the Interactive Advertising Bureau’s General Counsel and Senior Vice President of public policy. Industry groups like the IAB fear government regulations may slow growth for the online industry…
4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns
In addition to battling it out over features and functionality, more and more platforms and services are upping their game in the way they work one-on-one with merchants. Here are a handful of the ways hyperlocal companies have begun providing support and information to help businesses run more successful deals…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem