News and Analysis
How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar
Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.
Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report… Facebook Expands Location Data Partnership with Factual… Uber’s Head of Finance is Leaving…
#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads
“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”
Latest Posts
Lessons for Hyperlocal Publishers in Cheerleader’s Defamation Suit
Immunity for defamatory claims are limited only to circumstances in which a user has uploaded content without the knowledge or encouragement of the publisher. Immunity likely is lost once publishers become involved in selecting or editing user content, or if the publishers add their own negative comments.
5 Tips for an Effective Hyperlocal Advertising Campaign
As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are tips from a few top hyperlocal publishers that can help merchants stay ahead of the curve…
Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011
A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…
Street Fight Daily: 01.23.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…
CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…
Why 2012 Is the Year of Mobile Advertising (Mashable)…
Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?
Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…
PODCAST: This Week in Location-Based Marketing — Groupon, Roamler
In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.
Local Quotables: Hallinan, Mason, Rainert, Bass and more
This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…
Street Fight Daily: 01.20.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…
‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…
Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…
Will Microlocal Work for Community Bulletin Board Sites?
Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…
Sounds and Places: Experiencing Bluebrain’s ‘Central Park’
Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem