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Off-Campus Events Go Hyperlocal With Student Guide Lokalite
Location-centric events site Lokalite aims to give college students an off-campus guide to local events, bringing a new set of loyal customers to small businesses. Street Fight caught up with CEO Will Powers recently to discuss how his company facilitates those relationships, and why campuses are a particularly ripe market for hyperlocal…
Street Fight Daily: 12.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Google+ To Take On Foursquare With Upcoming ‘Check-in Offers’ Feature (TechCrunch)…
Only 5% of Adults Use Location-Based Checkin Apps (Mashable)…
Mobile Dining Apps LocalEats & BiteHunter Announce Partnership (TechCrunch)…
Tap, Tap: Is the NFC Tipping Point Finally Here?
This new technology creates a connection between consumer and retailer like never before. It also creates a world of possibilities for location-based marketing. The use of NFC also benefits retailers by allowing them to analyze consumer patterns more easily, connect with them, and learn what keeps them coming back…
Street Fight Daily: 12.06.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Foursquare Hits 15 Million Users (BetaBeat)…
Gowalla Versus Foursquare: Why Pretty Doesn’t Always Win (TechCrunch)…
Newsday to Hire 25 in Hyperlocal Digital Expansion (Poynter)…
CONFIRMED: Facebook Acquires Gowalla for Undisclosed Sum
The acquisition marks the end of a long slide for the Austin-based company, which seemingly lost its “check-in” battle with Foursquare despite raising over $10 million in venture capital. In September, Gowalla relaunched as a social travel guide after a ten-month period in which the application was overhauled from the ground up…
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