News and Analysis
Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
Street Fight Daily: Facebook Expands Ad Suite for Businesses, Google Shopping’s Role in Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Expands Canvas Ads and Integrates Them with Collection Ads… How Google Shopping Can Help Retailers Bounce Back… The Future of Marketing Data: Accuracy Trumps Everything…
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J-Students Go Local: Inside NYU’s East Village Hyperlocal Site
As editor of The Local’s East Village blog, Daniel Maurer teaches his students about community reporting in the streets around their campus — letting them wet their feet online, and sometimes get picked up by the Times. The site is fully funded, but part of Maurer’s mission is also to remake the site into a viable business by bulking up restaurant coverage and other service features, setting the groundwork for ad sales, and potentially planning a neighborhood events series…
Scoutmob Adds Local Content Layer, Expands Into Local Discovery
The addition of a content layer marks a big step for the Atlanta-based company as it transitions beyond the deals business into the broader local guide/discovery market currently dominated by a handful of location-based applications like Foursquare and Yelp…
Location-Based Gaming for Fun — And Profit
With the rise of mobile, place-based games are being created to encourage people to engage in real world interaction — bringing real opportunity for local businesses and, more specifically, marketing.
Street Fight Daily: 02.07.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Agrawal: Yelp Advertising Is a Rip-off for Small Advertisers (VentureBeat)…
Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal (TechCrunch)…
Facebook Is Bringing Ads to Mobile Apps (Mashable)…
Local Stores Become Showrooms for Online Buying
“Showrooming” refers to the act of using local stores as showrooms for more price-competitive online purchases. Retailers can get on the right side of this trend by beating Amazon at its own data-centric game. That means launching apps — or working with those that aggregate retail feeds, such as Milo — through which personal recommendations and incentives are offered to in-store buyers…
Hyperlocals Need to Protect Their Social Media Branding
Customer lists, brand names, and social media accounts are valuable assets for hyperlocal news publishers, and they should be protected like money. Publishers should put agreements in place to stipulate that any online accounts provided in connection with site business remain with the publisher upon termination of any relationship…
Street Fight Daily: 02.06.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
Facebook’s IPO: The Good, the Bad and the (Local?) Future (BIA/Kelsey)…
Why Context Is King in the Future of Digital Marketing (Mashable)…
Gilt Groupe Snags New Chief Marketing Officer from JustFabulous (AllThingsD)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem