News and Analysis
Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally
The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estimote’s VP of culture. But it’s also important to allow natural evolution.
Street Fight Daily: Apple Innovates on Marketing AI, Facebook Makes a Case Against TV Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Accelerates AI for Marketers… Facebook Says Users Turn to the Platform During Commercial Breaks When Watching TV… Snapchat versus Instagram: What Marketers Need to Know…
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
Latest Posts
Advice for Patch’s New Content Chief
If Patch can create an easy way for communities to report on sports events — with minimal or no effort — and then serve up that content in a relatively readable format, the upside would be huge. Also, get rid of your middle management layer. All of it. Hyperlocal works best in conditions of hyper-autonomy, without an overseer and a style enforcer…
Street Fight Daily: 02.10.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Where Does Arianna Fit Into AOL’s New Patch Plans? (PaidContent)…
Dear Patch: I Was Hyperlocal Long Before You (Romenesko)…
Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face (Bloomberg)…
PODCAST: This Week in Location-Based Marketing — Yowza, Foursquare
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Telus’s partnership with WagJag, MomentFeed’s intensifying relationship with Foursquare, Facebook’s IPO, Yowza and CardSpring tap someone else’s money, and Foursquare’s Holger Luedorf talks about the company’s future…
Tagwhat: Creating Location-Based Stories
Foursquare gave us location-based community and merchant information and established check-in behavior among consumers. Now Tagwhat, a Colorado-based company, hopes to build on that legacy by enhancing users’ location experience with what they call a “mobile encyclopedia of where you are.”
Foursquare Brings Explore Update to Mobile
The once geo-social-pioneer-turned-local-juggernaut, has updated its Android and iPhone applications with many of the local search features launched a few weeks ago on Explore for the Web — namely, better filters and in-search photos, as well as improved recommendations through wider access to Foursquare’s dynamic dataset…
Street Fight Daily: 02.09.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)…
AOL Hires Chief Content Officer for Patch (Reuters)…
‘There Are No Layoffs Planned,’ Says Patch (Romenesko)…
Street Fight Publishes First Research Report, ‘The Local Merchant’
More and more hyperlocal businesses are trying to perfect a pitch that will convince local merchants that their product is the best vehicle for getting a targeted message out to potential customers. But what are local merchants really looking for in a digital advertising platform?
J-Students Go Local: Inside NYU’s East Village Hyperlocal Site
As editor of The Local’s East Village blog, Daniel Maurer teaches his students about community reporting in the streets around their campus — letting them wet their feet online, and sometimes get picked up by the Times. The site is fully funded, but part of Maurer’s mission is also to remake the site into a viable business by bulking up restaurant coverage and other service features, setting the groundwork for ad sales, and potentially planning a neighborhood events series…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem