News and Analysis

News & Analysis

Location Data About Legal Cannabis Reveals Shifts in Consumer Behavior

by Joao-Pierre Ruth Share this  
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Another 4/20 is upon us and as cannabis patrons prepare to celebrate, the marketing world is still trying to figure out how best to reach legal consumers of marijuana. Foursquare released data earlier this week that illustrates a few trends among legal cannabis consumers.

News & Analysis

Street Fight Daily: Marketers Eye Apple’s Snap Clone, Retail and VR

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Have Begun Eyeing Clips, Apple’s New Camera App… The Realities of Virtual Reality and Retail… Facebook Messenger Bots Work in Groups Now — Just Don’t Expect Them to Chat…

News & Analysis

7 Startups Decamp to the ‘Smartest Place in the World’ to Rethink Mobility

by Rick Robinson Share this  
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When machines around us communicate asynchronously in a meaningful way — in the service of the consumer — we’re likely to see some astounding outcomes. While the machines might not be chit-chatting with one another about the weather too soon, in Singapore it’s all being tried.

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News & Analysis

U.K. Hyperlocal Ad Platform Rvolve Comes Out of Beta

by David Hirschman Share this  
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The new hyperlocal advertising service, based in Birmingham, U.K., hopes that its system can bridge the gap for hyperlocal publishers and local merchants, delivering micro-targeted ad placements through an easy-to-use self-serve platform…

News & Analysis

Yellow Pages Tie-Ups Help UGC Reviews Site Tupalo Reach Merchants

by David Hirschman Share this  
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Street Fight caught up recently with Mike Borras, the company’s co-founder, who told us about what sets Tupalo’s model apart, and about some of the challenges that location-based startups face in establishing relationships with local merchants.

News & Analysis

Street Fight Daily: 12.21.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Hyperlocal Industry Set for Hyper-speed Changes, More Experiments (UNY Startups)…

2012 Will See Local TV Stations Expand Digital Footprint (Nieman Lab)…

9 Daily Deal Acquisitions in 2011 — Good for Some Not for Others (Daily Deal Media)…

News & Analysis

Keeping Tabs: New LBS Apps Help Track Family, Friends

by Asif Khan Share this  
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Location-based services have provided users with a wide range of capabilities, from exclusive access to special coupons and deals to discovering new stores via friends’ check-ins. But recently we’ve seen a new wave of LBS focused on allowing users to track one another…

News & Analysis

Street Fight Daily: 12.20.11

by David Hirschman Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

How Siri Could Help Boost Location-Based Services (GigaOm)…

Eeve Creates Location-Based Photo Groups (TechCrunch)…

Localscope for iPhone: A Browser For the Real World (ReadWriteWeb)…

News & Analysis

6 Trends That Will Impact Hyperlocal in 2012

by Patrick Kitano Share this  
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If 2011 was a year of hyperactivity around local, social and mobile, next year will be not just more of the same — but more: More implementation and integration of the tools and tactics that leverage one for the other. Patrick Kitano weighs in with predictions for next year.

Case Studies

Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000

by Stephanie Miles Share this  
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In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.

News & Analysis

Street Fight Daily: 12.19.11

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon, LivingSocial, and the Holy Grail of Commerce (E-Commerce Times) … Barclay’s: Lower Ad Growth for ’12 (MediaPost) … Merchants Get Savvy About Daily Deals, to the Detriment of Consumers, Groupon and LivingSocial (VentureBeat)

News & Analysis

Hyperlocal Has Cracked ‘Local’ and ‘Now’ — Sosh Now Looks to Target Intent

by Alex Salkever Share this  
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Because it is intentional and transactional in nature, Sosh is probably more likely to see responses akin to search engine advertising, where people who are there know what they want and are ready to buy. And that could be a particularly excellent venue for local advertisers…

News & Analysis

Local Quotables: Mutter, Orrick, Rainert, Grubisich, Cocotas and more…

by The Editors Share this  
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This week in hyperlocal: Positive predictions for Groupon from Barclays Capital; thumbs-down on Yelp from BI Research. Foursquare’s Alex Rainert thinks we should teach code to kids; Alan Mutter foresees a tech buying spree on local in 2012; Street Fight’s Grubisich eyes the Westchester shoot-out; and more:

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