News and Analysis
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Street Fight Daily: Winners and Losers in Amazon/Whole Foods, Walmart Counters With Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Buying Whole Foods for Almost $14 Billion… Walmart to Buy Men’s Wear Company Bonobos for $310 Million… Local Store Pages on Facebook Deliver for Brands…
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
Latest Posts
Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…
Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…
Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…
PODCAST: This Week in Location-Based Marketing — Locately, Promobomb
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…
Geoloqi’s Amber Case Wants to Simplify LBS App-making
Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”
Can Long-Tail E-Books Give New Life to Old News?
Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?
Street Fight Daily: 03.08.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…
Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…
AOL Patch Sales People Reportedly Being Fired (Business Insider)…
2012 Election to Drive $9.8 Billion in Ads, Online Share Growing
Campaigns, fueled in large part by Super PAC money, will spend a whopping $9.8 billion on political ads this year, according to Borrell Associates. That’s up from $7 billion in 2008. Online advertising, although still a small chunk of the business, will increase more than 615% between 2008 and 2012 to $160 million.
AmEx + Twitter Could Equal Huge Opportunity for Local Businesses
American Express just taken another major step into local. The credit card company has partnered with Twitter to create a program that allows consumers to receive discounts directly applied to their accounts — all for the price of a single hashtag in a single tweet (after a quick, one-time visit to AmEx’s website to sync a card)…
The Myth of the Digitally Dumb Mom-and-Pop Shop
An old sawhorse of the punditocracy is that one of the reasons hyperlocal is taking off so slowly in terms of advertising revenues is due to the digital noobieness of local merchants. Journalists love to trot out stories reminding the world that X-percent of mom-and-pop shops still don’t even have a Web site. But are these peeps really trapped in the dark ages?
iPad 3 Predictions: What Will Apple’s New Tablet Mean for Local?
It’s always hard to foresee the effects that new products will have, but here are five predictions from the people in the industry about how the iPad 3 could impact location technology…
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