News and Analysis

Street Fight Daily: Snap Loses Ground to Instagram, Lyft and Waymo Partner Up on Self-Driving Cars

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Installs Fall 16% As Instagram Pulls Further Ahead… Lyft and Waymo Reach Deal to Collaborate on Self-Driving Cars… What is Digital Transformation, and What Does It Require?…

Street Culture: Balancing Structure and Exploration in Company Culture

Share this:

Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.

Street Fight Daily: Waymo’s Suit Against Uber Goes to Trial, Gen Z’s Tech Prowess Disrupts Branding

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waymo’s Lawsuit Against Uber is Going to Trial, Judge Rules… New Study Reveals How the Tech-Centric Expectations of Brand Z ‘Are Reshaping Brand Experiences’… Vice Balances Brand Safety with Editorial Autonomy…

Latest Posts

Street Fight Daily: 01.31.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…

Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…

How Should Hyperlocal Sites Handle User Information?

Share this:

Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…

As Photography Evolves, Quality Imagery Remains Vital for Local

Share this:

The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Twitter, Summify and the New Local Relevance Layer

Share this:

We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…

Local Quotables: Dorsey, Josic, Brody & More

Share this:

This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…

Street Fight Daily: 01.27.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Shoply Aims To Socialize Ecommerce (TechCrunch)…

Nielsen Adds Hyperlocal Metrics (Mediapost)…

Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…

Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times

Share this:

Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…