News and Analysis
Making Sense of Posts in Google’s SMB Product Portfolio
“In local, most businesses do not have a transaction so Google wants to control the action,” Mike Blumenthal tells David Mihm. “If they can sell an ad, great, and if not then they take credit for a click or a call, driving directions or response to a CTA (and gather the data of those activities).”
Street Fight Daily: Winners and Losers in Amazon/Whole Foods, Walmart Counters With Bonobos
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Buying Whole Foods for Almost $14 Billion… Walmart to Buy Men’s Wear Company Bonobos for $310 Million… Local Store Pages on Facebook Deliver for Brands…
Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
Latest Posts
Group Commerce Acquires Dealised’s European Operations
Group Commerce is headed to Europe. Two days after adding CBS to its roster of clients, the white-label e-commerce company has acquired Dealised’s UK-based European operations for an undisclosed sum, giving the company a strong launching point into the European market…
Marketers Use LBS to Promote Health Awareness — And Remedies
With location-based services and the Internet, health information, particularly information about disease outbreaks, is now available at your fingertips. And a number of different services are using this location-specific data to inform users — and to target drugmakers’ ads…
Local Quotables: Stangel, Biggs, Hyslop and More
The best words about and around the hyperlocal industry. Luke Stangel thinks augmented reality development could mean huge things for hyperlocal; John Biggs blasts hot new app Highlight for sharing users’ information without permission; Kate Hyslop reinforces the importances of an online presence for local businesses; and more…
Using Groupon for Customer Acquisition
Everyone’s heard a horror story about a Groupon deal gone awry, but there’s a reason why daily deals have become so ubiquitous among small-business owners in the last three years. When done right, a targeted Groupon offer can pump up customer acquisition rates and boost immediate sales…
Street Fight Daily: Highlight Updates, Groupon Crushing It, Tippr Layoffs
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Hot Location-based Networking App Highlight Gets Even More Useful (TNW)…
Chart: Groupon Is Crushing Its Closest Rival (Business Insider)…
Daily Deal Site Tippr Lays Off 25 staffers, Restructures Sales (GeekWire)…
PODCAST: This Week in Location-Based Marketing — Locately, Promobomb
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at IBM’s DemandTec dive into location analytics with Locately; Amex and Facebook payments; the YELP! IPO; and Libby Tucker of Promobomb…
Geoloqi’s Amber Case Wants to Simplify LBS App-making
Case, who is known in other circles as a “cyborg anthropologist,” talked with Street Fight recently about the big issues affecting location-sharing and GPS technology, where Geoloqi fits into the LBS ecosystem, and why geolocation is all about “utility.”
Can Long-Tail E-Books Give New Life to Old News?
Hyperlocal news sites often publish revealing stories about what makes their communities tick or that capture the uniqueness of their character. Can those stories – which routinely disappear into archives – find new life as e-books?
Street Fight Daily: 03.08.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Facebook Becomes Location Backbone That Lets Apps Import Checkins From Each Other (Street Fight)…
Will Ambient Social Location Apps Be Consumer Duds? (ReadWriteWeb)…
AOL Patch Sales People Reportedly Being Fired (Business Insider)…
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Meta Is Automating Ads, But Brands Still Face a Bigger Problem