News and Analysis

News & Analysis

Street Fight Daily: Snap Acquires Placed, Google’s AMP Drives Content Engagement

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Acquires Placed to Measure Whether Ads Drive Brick-and-Mortar Sales… Google’s AMP Mean Visitors Spend More Time With Content… Amazon Fights Walmart for Low-Income Shoppers…

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#SFSNYC: Chatmeter’s CEO on Why Local Reputation Management Matters for Brands

by Joao-Pierre Ruth Share this  
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Well-known brands may have national platforms and campaigns for reaching out to customers — but none of that matters if the company does not know what customers think of their local stores. That is where Chatmeter says it can help.

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How a Small South Texas Daily Is Building a Profitable Digital Future

by Tom Grubisich Share this  
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The family-owned paper, which serves a nine-county South Texas market of 250,000, has stepped boldly with both boots onto the digital landscape. Publisher Dan Easton tells Street Fight how digital readership and revenue keep the Advocate editorially and financially vibrant.

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New ‘Consumer Bill of Rights’ for Mobile Apps — What It Means for LBS

by Brian Dengler Share this  
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Following new regulatory pressure over consumer privacy in mobile apps, the Electronic Frontier Foundation and TRUSTe have unveiled ta new “consumer bill of rights” and other products to help mobile app developers provide more transparency to consumers using mobile devices…

News & Analysis

UK Location-Based App Uberlife Comes Stateside for SXSW

by Isa Jones Share this  
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Instead of letting users check-in or constantly broadcasting their location, uberlife works like a hybrid between Facebook events and Foursquare. If an uberlife user wants to meet people in their vicinity, they can create a hangout on the app and followers in the nearby area receive a notification about where that user is or is going to be…

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Using LevelUp To Build Brand Loyalty

by Stephanie Miles Share this  
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Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…

News & Analysis

Street Fight Daily: 03.05.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp is worth $1.5 billion… Now what? (GigaOm)…

How Newspapers Are Faring Trying to Build Digital Revenue (Pew Research)…

Square’s Register and the Return of the Mom-and-Pop Shop (GigaOm)…

News & Analysis

Local Quotables: Doctor, Kurzweil, Millard and more

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The best words about and around the hyperlocal industry.

Ken Doctor thinks New Corp can’t go local with their business model; Jordan Kurzweil thinks the demand for local news is less than people think; Amy Millard says that local businesses have more Facebook interaction than their corporate counterparts; and more.

News & Analysis

Get Place-based Reminders Where and When They Matter

by Asif Khan Share this  
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Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…

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Street Fight Daily: 03.02.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial to Launch Its First Credit Card (Reuters)…

How LevelUp Is Taking a Page From Starbucks (GigaOm)…

10 Things to Know About Location Right Now (Ad Age)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Groupon, Banjo

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…

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Yelp Sets Share Price at $15 for Friday IPO

by Steven Jacobs Share this  
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Though Yelp’s SEC-sanctioned “quiet period” has seen less criticism than Groupon endured, many analysts remain unconvinced that Yelp’s model can continue the rapid growth achieved over the past few years. What concerns many critics is less the company’s lack of profitability and more the direction in which its losses are heading…

News & Analysis

Media Surveys Give Hyperlocals Short Shrift

by Tom Grubisich Share this  
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What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…

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