News and Analysis

News & Analysis

How Legacy Retailers Are Infusing Tech Into Brick-and-Mortar

by Nancy Ayala Share this  
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Many brick-and-mortar retailers are finding more ways to integrate in-store experiences and ecommerce into their offerings — both to offset brick-and-mortar declines and to drive more foot traffic into their stores. It is a redefinition of a retail revolution that still has fighting power for the old retail guard.

News & Analysis

Street Fight Daily: Meeker Touts Mobile/Video/Voice, Facebook Expands Factual Partnership

by Joseph Zappa Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mary Meeker’s 2017 Internet Trends Report… Facebook Expands Location Data Partnership with Factual… Uber’s Head of Finance is Leaving…

News & Analysis

#SFSNYC: Verve Sees New Revenue Streams in Location-based Mobile Ads

by Joao-Pierre Ruth Share this  
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“People, not platforms, drive revenue,” says Verve’s Ray Green. “We [often] talk about technology and revolutionary platforms, but rarely do we talk about the actual people, which is what drives revenue for most of what we do.”

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Get Place-based Reminders Where and When They Matter

by Asif Khan Share this  
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Location-based reminders function similarly to regular reminders – but rather than being reminded at a specific time, the reminder comes when you are at a specific location…

News & Analysis

Street Fight Daily: 03.02.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial to Launch Its First Credit Card (Reuters)…

How LevelUp Is Taking a Page From Starbucks (GigaOm)…

10 Things to Know About Location Right Now (Ad Age)…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Groupon, Banjo

by Asif Khan Share this  
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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…

News & Analysis

Yelp Sets Share Price at $15 for Friday IPO

by Steven Jacobs Share this  
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Though Yelp’s SEC-sanctioned “quiet period” has seen less criticism than Groupon endured, many analysts remain unconvinced that Yelp’s model can continue the rapid growth achieved over the past few years. What concerns many critics is less the company’s lack of profitability and more the direction in which its losses are heading…

News & Analysis

Media Surveys Give Hyperlocals Short Shrift

by Tom Grubisich Share this  
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What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…

Case Studies

Case Study: Food Truck Says Single Deal Campaign Saturated Market

by Stephanie Miles Share this  
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Kate Carrara, owner of Buttercream, a cupcake truck in Philadelphia, tapped into the daily deals craze in 2011 with campaigns through both Groupon and LivingSocial — which she’ll never do again. “I think I’ve saturated the market with it. I did it solely for the marketing,” she says, pointing to the 9,000 Twitter followers accumulated after the Groupon deal. Since then, she’s also used Xipwire and LevelUp to combine hyperlocal marketing and commerce, two experiments with open outcomes…

News & Analysis

Street Fight Daily: 03.01.12

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…

Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…

Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…

News & Analysis

Local Marketing Shifts From Ads to Interactions to Requests

by Patrick Kitano Share this  
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There’s a huge opportunity to aggregate potential leads across these siloed services in real time, and notify or proxy respond on behalf of local businesses so they can service leads immediately. In this online new paradigm, small business no longer needs to wait for their customers, they cherry-pick on demand…

News & Analysis

Digital First Taps Nimble Commerce to Power National eCommerce

by Steven Jacobs Share this  
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Digital First Media, which oversees the Denver-based MediaNews as well as the New York-based Journal Register Company, has inked a deal with Nimble Commerce to power an ecommerce initiative across the company’s 150 plus local sites. The deal will replace the media group’s largely fragmented ecommerce efforts with a single platform capable of launching daily deal and flash sales campaigns seamlessly across its media properties…

News & Analysis

Study: Tablet Search Becoming Vital to Local Business

by Noah Davis Share this  
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The 2012 Local Search Usage Study, a combined effort from from comScore, 15miles, and Localeze, found that “86% of tablet users made a purchase from their most recent tablet-based local search.” That is an impressively high number, especially combined with the fact that 64% of tablet users conduct searches on a weekly basis…

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