News and Analysis
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online
The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.
#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working
It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its customers. On a panel at Tuesday’s Street Fight Summit in Brooklyn, a diverse trio of brands and organizations discussed how they use hyperlocal marketing.
#SFSNYC: How Bots and AI Are Transforming Local
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local — however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
Latest Posts
Street Fight Daily: Yelp Integration With Siri, Groupon Now Lags
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Deeper Yelp Integration with Siri Gives Site More Visibility (ScreenWerk)…
GrouponNow Lags, But Other Products Gain Speed (Crain’s Chicago Business)…
Online, Offline Data Ad Platforms Emerge (Mediapost)…
Can Twitter Make Local Pay?
In the next few months, Twitter plans on rolling out tools to help local merchants buy tweets. Many local merchants that are already Twitter savvy are already tweeting deals and messages to their followers and responding to comments — so the obvious question is, will they pay for what they are getting for free? And how can Twitter add additional value for local merchants bombarded by marketing tools claiming to solve their problems.
Using Social Media to Mobilize a Local Community
“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…
Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How to Fix Location-Based People Discovery (TechCrunch)…
Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)…
Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)…
5 Online Marketing Strategies Every Restaurateur Should Know About
Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…
Street Fight Daily: Groupon Scheduler, $2.5M Funding for CityMaps
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
CityMaps Nabs $2.5M To Render Your City Social, One Block At A Time (TechCrunch)…
Groupon Scheduler Rolls Out in Beta as Part of Larger Tech Ambitions (AllThingsD)…
How Community News is Faring (Pew Project for Excellence in Journalism)…
2011 Local Commerce M&A Saw Most Activity in Daily Deals
2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Many major companies that have local components to their business (led by Groupon, Google, LivingSocial and eBay) are making important strategic moves in the space to solidify their products…
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