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#SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile
Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Sela says his company’s product is offered as a way to extend the natural loyalty consumers have for their local pizzerias.
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Using Social Media to Mobilize a Local Community
“Cash mobs” are the first evidence of community-coordinated mob activity organized by traditional civic and business groups. In a cash mob, a local store or restaurant is designated as the recipient of a one day promotion where customers spend at least $20, using Twitter and other local media to broadcast the event…
Street Fight Daily: Guardian’s n0tice Opens Up, Amazon Battles Groupon
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
How to Fix Location-Based People Discovery (TechCrunch)…
Guardian’s Hyperlocal Project n0tice Opens to Everyone, Adds Features (n0tice)…
Amazon’s Key to Beating Groupon at Daily Deals (AllThingsD)…
5 Online Marketing Strategies Every Restaurateur Should Know About
Creating an effective online marketing campaign isn’t always a simple task — especially for restaurant owners that are used to focusing the majority of their time and energy on what’s happening in the kitchen. In recent years, a number of hyperlocal platforms have stepped in to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their customers online…
Street Fight Daily: Groupon Scheduler, $2.5M Funding for CityMaps
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
CityMaps Nabs $2.5M To Render Your City Social, One Block At A Time (TechCrunch)…
Groupon Scheduler Rolls Out in Beta as Part of Larger Tech Ambitions (AllThingsD)…
How Community News is Faring (Pew Project for Excellence in Journalism)…
2011 Local Commerce M&A Saw Most Activity in Daily Deals
2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Many major companies that have local components to their business (led by Groupon, Google, LivingSocial and eBay) are making important strategic moves in the space to solidify their products…
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