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Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech
As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.
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Street Fight Daily: Oink Shutters, SXSW Location Wrap, Groupon Poaches
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Kevin Rose’s Oink Shuts Down (TechCrunch)…
Big Hyperlocal Blogs Looking At Advertising All Wrong (Business Insider)…
SXSW: Location, Location, Location Fuels Mobile Apps (MacWorld)…
When Credit Card Companies Can’t Process Hyperlocal Risk
If you are working with merchants in any capacity and processing payments for them, then you can probably expect credit card processors to give you a hard time. They might accept your account and then shut you down, or charge you prohibitive fees and cap the amount you can process, stifling growth…
Street Fight Daily: Village Soup Folds, Armstrong Defends Patch
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Village Soup’s Hot Pursuit of a Hyperlocal Model Goes Cold (Nieman Lab)…
The Geo-Social Revolution That Wasn’t (GigaOm)…
AOL’s Armstrong: Why Patch Is a Good Investment (Romenesko)…
Brady: If Print Is 85% of Your Revenue, You’re Terrible at Selling Digital
Six months ago, online news guru Jim Brady (formerly of TBD and washingtonpost.com) took over as editor-in-chief at Digital First Media with the mandate of focusing the newsrooms of the company’s papers on a, well, “digital first” model. Street Fight recently caught up with Brady, to talk about what it takes to win hearts and minds of veteran journalists, and why the business side comes first…
Three Years After Its Launch, Foursquare Works to Become a Business
Three years ago this morning, Foursquare launched what one pundit called its “where-am-I-now app” at SXSW – the name did not stick. Since its launch, the location-based service has attracted over 20 million users and upwards of 750,000 merchants, has outflanked a company worth $94 billion in the location space, and crushed a competitor that was sold to said company for its parts…
DataSphere Lands $8 Million in Additional Funding
DataSphere Technologies has raised $8 million in investor financing to continue growing its business, which creates and maintains community websites for TV stations owned by Gannett, Meredith, and other major “legacy” media companies. The company’s 1,900 community and neighborhood sites now reach 50 million unique visitors monthly…
6 Mobile Payments Platforms for Merchants
Only 4% of merchants currently accept mobile payments, according to a study by Javelin Strategy & Research, however 20% say they intend to adopt this technology within the next 12 months. Given that mobile payments are still in their infancy, and the landscape is still wide open, several players are vying for market dominance. It’s hard to say yet whether one will be a clear winner, or, as with cell phones and credit cards themselves, there will be a handful of leading options.
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Beyond Likes: Win Hearts with Emotional Marketing