News and Analysis
#SFSNYC: Drawing the Connection Between Online Presence and In-Store Sales
More and more, businesses need to stay on top of their digital presences, which extend well beyond their company websites. The variety of outlets where people can discuss their impressions of a brand continues to expand says Elisabeth Kurek, uberall’s vice president of partner growth, who will speak at next week’s Street Fight Summit in Brooklyn.
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Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content
Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…
Street Fight Daily: Pinterest for Hyperlocal Marketing, Groupon’s Bad Press
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
5 Pinterest Tips for Hyperlocal Marketing (MediaPost)…
What Does All the Bad Press Mean for Groupon? (VentureBeat)…
Banjo Tries To Bolster Its Position As The All-In-One Location App (TechCrunch)…
News Recap: Groupon’s Financial Troubles
Groupon took flak this week after the daily deals giant restated its fourth quarter earnings and cited inadequate resources allocated for refunds. In the wake of the restatement, the recently public company’s stock price plummeted, the SEC initiated a probe into its business practices, and it was hit with a stockholder’s lawsuit. Here’s a look back at some of the coverage of Groupon’s troubling week…
Street Fight Daily: Pandora Goes Local, AroundMe’s 6M Users
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Pandora: Over 400 Local Ad Campaigns in 2012 (NetNewsCheck)…
Local Search App AroundMe Trumps Yelp’s Mobile Apps With 6M Monthly Users (TechCrunch)…
KOMO Launches Connected TV Apps (TVNewsCheck)…
BiteHunter Launches In-App Payments for Restaurant Deals
BiteHunter, the year-old dining deals aggregator pitched as a “Kayak for restaurants,” has updated its mobile application with an in-app payment platform and a rehashed user interface. In early March, the company effectively dropped its web offering, focusing its product exclusively on the mobile experience…
Will Wash Post Take Another Run at Hyperlocal Under John Temple?
After crashing and burning in Northern Virginia’s highly competitive hyperlocal space in 2009, it appears that the Washington Post is again looking for a way to get back into the game in its local markets. The big, signifying tea leaf is the Post’s appointment of John Temple as managing editor for local news…
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The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation