News and Analysis
Openings and New Hires at Daily Voice, Near, Local SEO Guide
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Yext, the MMA, and Acquisio.
LBMA Podcast: Ant Financial, Proxama + Primesight, PlaceIQ
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Coke’s AI vending machine, Dex merges with YP, Commutestream.
Raise Report: New Funding for NewStore, Dynamic Yield, Convoy
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes new funding for PebblePost, SnapTravel, Node, and SimilarWeb.
Latest Posts
Street Fight Daily: Google+ Local, AmEx and Foursquare, Mary Meeker
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Google Looks To One-Up Facebook With Google+ Local (TechCrunch)…
Battle Heats Up Over Mobile Payments (Wall Street Journal)…
New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)…
For Daily Deals Sites, It’s Evolve or Die
Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…
With $21 Million Banked, Group Commerce Eyes Developing Markets
“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”
Groupon Live Ticket Service to Move Toward ‘Experiences’
While Groupon Live is a national effort, it’s inherently local as well, since events take place at specific venues at specific dates and times. The service’s general manager Greg Rudin says the company works with everyone from the smallest venues to the largest stadiums…
EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’
The practice of denying hyperlocal publishers the full status of other journalists has caught the ire of organizations such as the Electronic Frontier Foundation, which has fought to level the playing field for public access on behalf of hyperlocal news media and bloggers. Many local officials have granted traditional media access to public records and meetings while denying the same privileges to hyperlocals…
5 Tools for Outsourcing Hyperlocal Ad Management & Sales
Companies that provide publishers with ad sales support and management tools have become a happy medium for publications that can’t afford to employ full-time reps and aren’t quite satisfied with the low rates they earn from advertising networks alone. Here are five tools that publishers can use to outsource some or all of the advertising operations…
Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…
RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…
Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…
Social Network Swidjit Develops Local Currency/Barter System
CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.
PODCAST: This Week in Location-Based Marketing — Facebook, AmEx
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss what the Facebook IPO means to the location marketing world; could AmEx unseat Groupon; Pinterest raises huge revenue investment dollars at an insane valuation; and Tomi Ahonen on the 8th mass media…
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