News and Analysis
Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’
For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.
Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…
How Brands Can Refine Their Local Marketing Mix to Maximize Results
The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. We asked hyperlocal executives for their perspective on how brands can tweak the marketing mix to maximize high-yield results.
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Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…
Street Fight Daily: Journatic Gives a Preview, Chalkboard Shutters
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
The Burbs Get a First Look at Journatic (Chicago Reader)…
Singapore-based Location Ad Service Chalkboard Closes (The Next Web)…
Groupon Plans for World Domination Include More ‘Hyperlocal’ Offers (Wall Street Journal)…
Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown
Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…
Case Study: Finding an Easier Way to Accept Deal Bookings
Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…
Street Fight Daily: Amazon’s Deals, Groupon Told to ‘Grow Up’
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Amazon Starts Bringing the Art of Recommendations to Daily Deals (AllThingsD)…
Groupon Must Avoid Taking ‘Stupid Risks,’ CEO Says (Wall Street Journal)…
Google Releases Playbook for ‘Winning With Mobile’ (TechCrunch)…
Hyperlocals Must Move Quickly to Post Privacy Policies for Apps
Makers of location-based apps need to develop privacy policies soon, regulators warned today. California’s special assistant attorney general for technology told a group of mobile developers that the California Attorney General’s office will begin taking regulatory action in six months if app stores do not put in place a system to protect user privacy…
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