Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Alphabet Says Uber Is Engaging in a Cover-Up (Recode)
Uber has for the first time laid out its case to prove Alphabet’s allegations of theft of trade secrets are false. And now Alphabet is alleging Uber’s latest claims are part of a pattern of covering up what really happened.

NinthDecimal Acquires MoLOGIQ, Will Launch NinthDecimal Labs (Street Fight)
San Francisco-based marketing platform and location intelligence company NinthDecimal today announced it has acquired mobile audience platform MoLOGIQ, and will also form a group to develop new solutions in location-based marketing.

Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa (VentureBeat)
Adobe Analytics Cloud can now track the performance of voice-enabled intelligent assistants like Alexa, Siri, Google Assistant, Cortana, and Samsung’s Bixby, marking the company’s first foray into voice analytics and conversational computing. Digiday: Beware the hype surrounding voice tech.

Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business (MediaPost)
Matthew Ross: Very few, if any, companies are using the same sophisticated tools, technologies, platforms and integrations used by adtech to form digital connective tissue between brands, publishers, content and consumers to connect customer’s off-site and on-site experiences in a meaningful way. This missed opportunity is a glaring one.

Why the Smartest Brands Are Taking Advantage of Messaging Apps (AdWeek)
Ran Avidan: Almost 80 percent of mobile users across the globe have downloaded messaging apps such as Facebook Messenger, WhatsApp, TextNow, Line and Viber. As the audience for these messaging apps continues to expand, so do the utilities within these apps.

Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’ (Street Fight)
Tom Grubisich: For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds. 

Blue Apron, Struggling to Woo Investors, Lowers IPO Price Range (WSJ)
Blue Apron Holdings Inc. is struggling to win over investors in its initial public offering, a disappointing development for a U.S. IPO market that has been on the rebound.

Google Is Experimenting With Virtual Reality Advertising (Fortune)
Google debuted a new project Wednesday that’s exploring ways to show online ads in virtual reality. The new project is part of Google’s Area 120 workshop that the company is using for its employees to quickly test new ideas to see if they can become actual products.

Londoners Turn to Ride-Hailing Apps in Lieu of Buying Cars (Business Insider)
A YouGov poll — involving 2,148 Londoners and commissioned by Uber, which has an interest in promoting the research — found that 43% of Londoners believe that app-based car booking services are a genuine alternative to owning a car.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]