News and Analysis
Why Zuckerberg Needs Local News Providers to ‘Bring the World Closer Together’
For all their limitations, local news providers are now better positioned than Facebook’s moderators or artificial intelligence to help the people of their communities come closer together. If news providers join this mission, the community will respond by giving them the trust it so often withholds.
Street Fight Daily: Alphabet-Uber Case Plays Out Publicly, Adobe Offers Voice-Assistant Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Alphabet Says Uber is Engaging in a Cover-Up… Adobe Offers Voice Analytics for Intelligent Assistants Including Siri, Alexa… Gulf Between Off-Site, On-Site Digital Engagement is Slowly Killing Your Business…
How Brands Can Refine Their Local Marketing Mix to Maximize Results
The right marketing mix can open up doors for an enterprise brand, as successful acquisition campaigns naturally funnel new customers into loyalty and retention strategies. We asked hyperlocal executives for their perspective on how brands can tweak the marketing mix to maximize high-yield results.
Latest Posts
How Electronic Contract Laws Can Affect Hyperlocal Publishers and App Makers
Contracts made online can help hyperlocal publishers and LBS app developers get deals finished quickly — but the convenience can be a curse as much as a blessing. And now, according a new ruling by the Tennessee Supreme Court, electronic agreements can be enforceable even if they made by an exchange of email. Unlike pen and paper, clicking “I accept” or sending an email may be enough to form a signed contract.
Wander CEO: How to Raise $1.2 Million for a Stealth LBS Startup
Dinevore founder Jeremy Fisher recently scored $1.2 million in funding for Wander, a new, travel-centric web startup in stealth mode. Fisher has described Wander as a “a way to the see the world through other people’s eyes” in a way that is “‘adjacent to both the curation and location space, a combination of Tumblr and Pinterest, Yelp, Tripadvisor and Foursquare.”
Report Identifies Elements of Hyperlocal Success in the U.K.
It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…
Street Fight Daily: Journatic Gives a Preview, Chalkboard Shutters
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
The Burbs Get a First Look at Journatic (Chicago Reader)…
Singapore-based Location Ad Service Chalkboard Closes (The Next Web)…
Groupon Plans for World Domination Include More ‘Hyperlocal’ Offers (Wall Street Journal)…
Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown
Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…
Case Study: Finding an Easier Way to Accept Deal Bookings
Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…
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