News and Analysis
30A Takes Its Local Media Success Story 5,637 Miles to Moscow
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops, as CEO Mike Ragsdale explains in this Q & A.
Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Growth Dips as Competitive Pressure Mounts… AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits… Uber Board Adopts All Recommendations from Eric Holder Report…
Latest Posts
Weekly News Recap: Patch’s Editor-In-Chief Steps Down
AOL’s much-discussed hyperlocal network Patch is in the midst of changes at the top of its masthead. Editor-in-Chief Brian Farnham, who had been with the company for four years, announced during a conference call this week that he would be leaving. Here’s a look at some of the coverage of Farnham’s departure.
Bringing Augmented Reality Marketing to Every Business
For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies…
Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale
The U.K. has been a rich testing ground for hyperlocal content plays over the past few years. But British projects have taken a slightly different flavor than we’re used to here in the U.S., says Sarah Hartley, a veteran journalist who has been involved in some notable stabs at conquering the local space..
PODCAST: This Week in Location-Based Marketing — Shopkick, Glancee
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Urban Airship stacking the deck for contextual notifications; Shopkick and ExxonMobil offer discounts on everything but gas; Foursquare enters the take-out food fray; The Tap Lab and Skout raise some funds; Geosentric shuts down; and special guest, Alberto Tretti of Glancee.
Street Fight Daily: Samwer Out at Groupon, Local Online Ad Spending Hot
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Marc Samwer Out as Groupon’s International Boss (GigaOm)…
Local Online Ad Spending Is Red Hot Again (Media Life)…
Study: Most Adults Follow Local News Closely (Pew Internet)…
Media Companies Embrace Innovation by Nurturing Startups
Does anyone believe that a traditional media company could have created a digital product that would grow to be as quickly valuable as Instagram or Pinterest? The answer is no, but a few organizations are hoping to change that perception by bringing digital media entrepreneurs into the fold…
6 Mobile Coupon Platforms for Merchants
One of the simplest solutions for merchants just beginning to dip their toes into mobile marketing is text-based mobile coupons. Coupons that are sent via SMS are eight times more likely to be redeemed than coupons sent through email, and 90% of these messages are opened up within just three minutes of receipt. Here are six tools that local merchants can use to drive sales with targeted coupons sent to their customers’ mobile phones…
Street Fight Daily: Facebook/Foursquare?, MapQuest’s mqVibe
A roundup of today’s big stories in hyperlocal content, commerce and technology.…
Will Facebook Buy Foursquare Next? (ZDNet)…
Groupon Accounting Problems Put Spotlight on Board (Reuters)…
Consumer Trust in Online, Mobile Ads Grows (NetNewsCheck)…
EIC Brian Farnham Leaving Patch to Explore ‘Other Startup Opportunities’
Patch editor-in-chief Brian Farnham has announced he is leaving the AOL network of hyperlocal sites after four years on the job. A Patch spokesperson said the move was “100%” Farnham’s decision. Rachel Fishman Feddersen, who joined Patch as chief content officer in February, will now fully take over the editorial side of the operation…
Street Fight’s Big 3
Street Fight Columns
Street Fight Categories
The Road Ahead: What Autonomous Cars Teach Us About Marketing Automation