Street Fight Daily: Snap’s Growth Slows, Marketers Capitalize on AI

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Snapchat’s Growth Dips as Competitive Pressure Mounts (MediaPost)
Supporting analysts’ worst fears, new research suggests Snapchat’s growth is already sagging. Annually, the rate at which people are downloading the app has dropped by 22% over the first two months of the second quarter, according to analytics firm Sensor Tower.

OwnLocal Acquires Wanderful Media, Building Out Local Data (Street Fight)
OwnLocal, an Austin-based digital marketing platform that helps local media companies convert print, radio, and television ads into high-powered digital campaigns, has acquired Wanderful Media.

AI Is Leaping from Hype to Reality, and Marketers Are Reaping the Benefits (AdWeek)
As in the case of an online retailer, AI will change the way marketing is done by turning to machine learning in order to discover patterns in data on human behavior. We don’t have to look far into the future to see how AI will make every marketing campaign smarter and more personalized; we’re already there.

Uber Board Adopts All Recommendations from Eric Holder Report (Reuters)
The Uber Technologies’ board of directors voted unanimously to adopt all recommendations from a report stemming from allegations of sexual harassment at the company and other employee concerns, a board representative said on Sunday. NYT: Uber weighs leave of absence for Kalanick.

30A Takes Its Local Media Success Story 5,637 Miles to Moscow (Street Fight)
Eight-year-old 30A is one of the top revenue producers among Internet news pure-plays – hitting $2.2 million last year and projected to reach $3 million in 2017. It attains numbers that elude some daily newspapers because its revenue streams include everything from a radio station to events to retail shops.

Advertisers Need to Be Upfront About Mobile-Based Tracking (AdExchanger)
Jarno Vanto: While there is confidence in the growth of the proximity industry, there are some variables that could potentially slow it down if not handled well. By not fully explaining their data collection and privacy protection practices, marketers may scare off consumers, even if nothing nefarious is actually happening.

Amazon Will Be the First Company Worth $1 Trillion, NYU’s Scott Galloway Says (Recode)
America has too many retail stores and “the reckoning is here,” says L2 founder and New York University professor Scott Galloway — and Amazon stands to profit from the looming chaos.

The Race Is On to Provide Influencer Marketing Analytics (Digiday)
The rise of influencer marketing — where brands work with social stars and creators to create and distribute video, photos or text content — has led to a growing number of players clamoring to solve the nascent issues in measurement and safety.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]