News and Analysis
#SFSNYC: How Retail Businesses Are Evolving to Compete Both In-Store and Online
The days of viewing online and offline retail as completely separate are long-gone. Now major players such as Walmart look for ways to mesh online activity with their in-store operations. The ways these different channels of retail have become intertwined was at the heart of a panel discussion at Street Fight Summit in Brooklyn on Tuesday.
#SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working
It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its customers. On a panel at Tuesday’s Street Fight Summit in Brooklyn, a diverse trio of brands and organizations discussed how they use hyperlocal marketing.
#SFSNYC: How Bots and AI Are Transforming Local
The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local — however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn.
Latest Posts
Study: Less Than 20% of SMB Web Sites Link to Social Media
SMB DigitalScape analyzed the web sites of over 1 million small and medium-sized businesses (SMBs) from around the world — including more than 700,000 U.S. companies — and found that only 19.5 percent of SMB sites link to their Facebook page, and an even small percentage link to Twitter and other sites…
Setster Launches Scheduling API for Deals Companies
With the ascent of daily deals companies, there has also been a rise of scheduling services that seek to help out local merchants that run the deals and find themselves overwhelmed by the results. Setster, one such appointment-scheduling company, has announced the release of a new API which will give daily deal providers the ability to offer integrated scheduling as part of the marketing package that they give to merchants…
Street Fight Daily: Foursquare’s 20M, Groupon Acquires Ditto.me
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Foursquare Hits 20M Users — But How Many Are Active? (ReadWriteWeb)…
Groupon Acquires Social Recommendation App Ditto.me (TechCrunch)…
Former Yahoo Exec: 30% of PC Search Is Local (ScreenWerk)…
U.S. Legalizes Startup Crowdfunding — What It Means for Hyperlocals
What does the JOBS Act mean for hyperlocals? They will no longer have to depend solely on private or angel investors — they can raise up to $1 million per year from small investments online and through social media. People in the community who believe they have a vested interest in their hyperlocal businesses can contribute by making small investments…
Street Fight Daily: Pandora’s Local Push, Foursquare’s Future
A roundup of today’s big stories in hyperlocal content, commerce and technology...
Pandora Courts Local Advertisers, by Offering Well-Defined Listeners (New York Times)…
Facebook Buys Customer Loyalty App Tagtile, Continues Focus on Mobile (GigaOm)…
Foursquare May Not Be Toast Yet, But It’s Browning At The Edges (Business Insider)…
Weekly News Recap: Patch’s Editor-In-Chief Steps Down
AOL’s much-discussed hyperlocal network Patch is in the midst of changes at the top of its masthead. Editor-in-Chief Brian Farnham, who had been with the company for four years, announced during a conference call this week that he would be leaving. Here’s a look at some of the coverage of Farnham’s departure.
Bringing Augmented Reality Marketing to Every Business
For years, marketing and advertising agencies have strained themselves trying to isolate the most effective, meaningful and lasting image to sell their product. Now, brands are able to visually and audibly foster experiences which consumers can be a part of. Augmented reality is still in infancy, and it seems that there are no limitations to the communication potential it embodies…
Talk About Local’s Hartley: U.K. Hyperlocals Looking for Scale
The U.K. has been a rich testing ground for hyperlocal content plays over the past few years. But British projects have taken a slightly different flavor than we’re used to here in the U.S., says Sarah Hartley, a veteran journalist who has been involved in some notable stabs at conquering the local space..
PODCAST: This Week in Location-Based Marketing — Shopkick, Glancee
In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Urban Airship stacking the deck for contextual notifications; Shopkick and ExxonMobil offer discounts on everything but gas; Foursquare enters the take-out food fray; The Tap Lab and Skout raise some funds; Geosentric shuts down; and special guest, Alberto Tretti of Glancee.
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Streets Ahead: Google Chat, and Instagram Reels