Street Fight Daily: Foursquare’s 20M, Groupon Acquires Ditto.me

A roundup of today’s big stories in hyperlocal content, commerce and technology.

Foursquare Hits 20M Users — But How Many Are Active? (ReadWriteWeb)
Richard McManus: On the face of it, the statistics are impressive: 20 million registered users and 2 billion check-ins. But how many people still regularly use the service? After all, manually checking in to places is going out of fashion isn’t it?

Groupon Acquires Social Recommendation App Ditto.me (TechCrunch)
Groupon has acquired Ditto.me, the mobile app for discovering and planning new places to go with friends. Ditto announced its sale in an entry on its company blog. Financial terms of the deal have not been disclosed. Ditto’s service will eventually be shut down as part of the integration into Groupon, the company said.

Former Yahoo Exec: 30% of PC Search Is Local (ScreenWerk)
Greg Sterling: Jim Delli Santi, a former Yahoo executive and now the CEO of Spotlikes, last week said some very interesting things in a comment to another post. At Yahoo they determined roughly four years ago that 30% of US search queries carried a local intent. In the UK it was about 40%.

Yahoo Hires PayPal’s Sam Shrauger to Co-Lead New Consumer Division (AllThingsD)
A Yahoo spokeswoman has confirmed that Sam Shrauger, a former PayPal executive, has joined the company to co-lead its new consumer commerce business unit. The commerce business is vaguely being described as a new division that is expected to focus on connecting consumers to marketers and merchants. The business will focus on six major categories: autos, travel, personals, jobs, real estate and retail goods.

Study: 40% of SMB Sites Lack Phone Numbers (ScreenWerk)
Greg Sterling: Implied Intelligence looked at more than 8 million local/SMB websites in March of this year and found that most had relatively little content. Indeed, 40% didn’t feature a phone number and half didn’t have an email address.

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